270net Blog

Posts Tagged ‘SEO’

Small Business Tech Tips: Are SEO-Friendly URLs Important?

You’ve been hard at work getting all sorts of great content ready to publish on your website. Everything is relevant to your audience, you’ve naturally sprinkled keywords throughout the piece, and you have tried to say as much as possible with as few words, structuring your content to make it more readable. As you copy and paste your new page into your content management system, you notice that whatever you’ve titled your page has become the URL. Or, even worse, you see a random string of numbers in the URL. Because you know that Google sees everything on your website, good… Read More about Small Business Tech Tips: Are SEO-Friendly URLs Important?»

Small Business Content Marketing: What Pages Do I Need on My Website?

Whether we’re helping a client redesign an existing website, or building a new one from the ground up, we get asked this question a lot: What pages do I absolutely NEED to have on my website? This is a great question. Building a website is a pretty involved process, and can take a lot of time for a business owner. From deciding what you want your website to look like to approving concepts and templates, you can feel it’s eating up a lot of your day. So when it comes to the actual content on your website, it can all get… Read More about Small Business Content Marketing: What Pages Do I Need on My Website?»

Getting Started with Digital Marketing: Where Do I Add My Keywords?

You’ve decided to try doing your business’s digital marketing on your own. Congratulations! You’re putting your hands in one of the best, most effective ways (besides having a great offer and providing killer customer service) to improve your business. The first step to handling your own SEO is to choose your target keywords. We’ve given you a great tutorial on choosing the best keywords for your business here. Go ahead and go read it. We’ll wait. Now that you’ve chosen what keywords and geolocations you’re going to target, you need to make sure those keywords are reflected on your website… Read More about Getting Started with Digital Marketing: Where Do I Add My Keywords?»

Medium Sized SEO Business Case Study: 240.38% Increase in Traffic

A couple months ago, we shared a big win we scored for one of our clients through our ongoing SEO services. We love showing you these results, which we achieve through solid SEO techniques, consistent work, and thorough knowledge of our craft. Today’s case study, a small logistics and warehousing company on the East Coast, has used our SEO services for about a year. Goal: Improve Traffic When they came to us, they had already had a bad experience with a previous digital marketing company, and they needed help improving traffic to their site in order to gain more leads…. Read More about Medium Sized SEO Business Case Study: 240.38% Increase in Traffic»

Small Business Marketing: Which Is Better – SEO or PPC?

It’s a question we hear often from clients: Which is better – SEO or PPC? We understand exactly why we get this question. SEO services can seem like a gamble sometimes, and it’s difficult to find an agency you can trust to get you the results you need. And pay-per click campaigns… Those cost money! How do you know which choice is right for your business? We’re here to help by explaining the definitions, the strategies, and the goals of each service. Benefits of Organic SEO Organic SEO is the bare-bones minimum every website should be doing. And, though it is… Read More about Small Business Marketing: Which Is Better – SEO or PPC?»

Small Business SEO Case Study: 212.5% Increase in Traffic in 3 Months

At 270net, we love celebrating wins – big and small – for our clients. This particular win is larger than usual in a short amount of time! We typically tell our clients that it takes around 6 months for their SEO services to “grow legs,” however, we always jump right into projects with a goal of surpassing client expectations. New Client, New Goals Our new marketing client, a small wiring and security company, came to us in December 2017 looking for help with increasing both website traffic and leads. They had a fairly thin but well-structured website (very important for… Read More about Small Business SEO Case Study: 212.5% Increase in Traffic in 3 Months»

Small Business SEO: Optimizing Your Google My Business Page

Your Google My Business listing is among the most important first steps you can make in creating your digital footprint. Claiming and optimizing this listing means your potential customers can find you much more easily than if you relied simply on your website. Google recently added several updates to its Google My Business listings that offer local businesses that take advantage of them the opportunity to stand out from the crowd of competitors. Here are 6 Google My Business updates you need to know:  Service Listings Inside your general Google My Business listing, under Information, you now have the option to… Read More about Small Business SEO: Optimizing Your Google My Business Page»

Small Business SEO 101: 6 Things SEO Is Not

We get it. Gurus are great and those case studies showing 1000% increase in traffic in one month are impressive. But sometimes, when the results seem too good to be true, they really are too good to be true. SEO is great for getting your website seen, bringing in more visitors, and boosting your sales. And while partnering with a great SEO agency is a smart business decision, there are just some things that we can’t do. Here are 6 things SEO is not: SEO is not Magic. Though we are really good at our jobs, SEO pros are not… Read More about Small Business SEO 101: 6 Things SEO Is Not»

Correcting Your Business’s Online Listings: Use Yext or Optimize Manually?

Online listings are a hot button topic, and this has been our most read blog post over the last three years (PS: content marketing works)!  When this blog was first written, local listings were the basis of establishing your digital footprint – and they still are. However, the listing landscape has changed and the big players in the listings world have also changed. So, welcome to 2018! What Matters the Most for Local SEO? Google My Business, Yelp, Better Business Bureau, Angie’s List, Bing Local – the web is full of listing and review sites such as these. Your business… Read More about Correcting Your Business’s Online Listings: Use Yext or Optimize Manually?»

How to Help Google Find Your Website

If you manage a website, perhaps your business site or a personal blog, there are some actions you can take to help Google better find and rank the site.  This process is called Search Engine Optimization, or “SEO”, and is an effective means of driving prequalified traffic to your website.  Here are some top tips. #1 Pick the Right Keywords Start SEO by selecting the right keywords.  A keyword describes what you offer and where you offer it.   Pick short, multiple-word phrases that include a topic and location.  Ask yourself: “What phrases are my potential visitors using when they search… Read More about How to Help Google Find Your Website»

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