270net Blog

Archive for the ‘Digital Marketing’ Category

Small Business Social Media: How to use Your Facebook Page

You’ve just taken the leap into the digital age: You created a Facebook page for your business. Great! By creating your profile, you’re in line to reach the largest adult social media market in America, as an estimated 68 percent of American adults use Facebook, according to Pew Research. The next most used platform, Instagram, gets only 35 percent of the U.S. adult population. Also, an estimated 52 percent of respondents to a survey by Curalate had found a new product via social media within the previous three months. That number increased to 78 percent among 18- to 34-year-olds. Whether you’re a novice… Read More about Small Business Social Media: How to use Your Facebook Page»

Small Business Tech Tips: Are SEO-Friendly URLs Important?

You’ve been hard at work getting all sorts of great content ready to publish on your website. Everything is relevant to your audience, you’ve naturally sprinkled keywords throughout the piece, and you have tried to say as much as possible with as few words, structuring your content to make it more readable. As you copy and paste your new page into your content management system, you notice that whatever you’ve titled your page has become the URL. Or, even worse, you see a random string of numbers in the URL. Because you know that Google sees everything on your website, good… Read More about Small Business Tech Tips: Are SEO-Friendly URLs Important?»

Small Business Content Marketing: What Pages Do I Need on My Website?

Whether we’re helping a client redesign an existing website, or building a new one from the ground up, we get asked this question a lot: What pages do I absolutely NEED to have on my website? This is a great question. Building a website is a pretty involved process, and can take a lot of time for a business owner. From deciding what you want your website to look like to approving concepts and templates, you can feel it’s eating up a lot of your day. So when it comes to the actual content on your website, it can all get… Read More about Small Business Content Marketing: What Pages Do I Need on My Website?»

And the Small Business Nonprofit Website Winner Is…

After carefully going through the nominations made by you, the Frederick community, the 270net team has chosen our winner of a free website: The Birthing Circle! The Birthing Circle works in the Maryland/DC/Virginia communities to improve birth outcomes and build community. They offer peer-to-peer support for moms and families during the ante-partum and birth process, and provide doula services for low-income women during childbirth. “At 270net, we believe that helping our local non-profit organizations builds a stronger, healthier Frederick community. By helping non-profits create smart, great-looking websites, they can attract volunteers and donors to further their missions and assist more people,” said… Read More about And the Small Business Nonprofit Website Winner Is…»

Getting Started with Digital Marketing: Where Do I Add My Keywords?

You’ve decided to try doing your business’s digital marketing on your own. Congratulations! You’re putting your hands in one of the best, most effective ways (besides having a great offer and providing killer customer service) to improve your business. The first step to handling your own SEO is to choose your target keywords. We’ve given you a great tutorial on choosing the best keywords for your business here. Go ahead and go read it. We’ll wait. Now that you’ve chosen what keywords and geolocations you’re going to target, you need to make sure those keywords are reflected on your website… Read More about Getting Started with Digital Marketing: Where Do I Add My Keywords?»

Small Business Marketing Tips: 5 Lessons ALL Businesses Can Learn from the Build-a-Bear Marketing Fiasco

Unless you were stranded on a desert island all day yesterday, you probably heard that Build-a-Bear, the company that allows kids (and, let’s face it, adults) to stuff and dress their own custom stuffed animals, had a “Pay Your Age Day” promotion. And, by all accounts, it was a “beary” huge flop. Not anticipating the draw of inexpensive bears, cats, and other creatures, Build-a-Bear stores across the U.S., UK, and Canada were overrun by massive crowds, prompting law enforcement (you read that right) at many locations to close lines before stores even opened. I imagine death so much it feels like a… Read More about Small Business Marketing Tips: 5 Lessons ALL Businesses Can Learn from the Build-a-Bear Marketing Fiasco»

Medium Sized SEO Business Case Study: 240.38% Increase in Traffic

A couple months ago, we shared a big win we scored for one of our clients through our ongoing SEO services. We love showing you these results, which we achieve through solid SEO techniques, consistent work, and thorough knowledge of our craft. Today’s case study, a small logistics and warehousing company on the East Coast, has used our SEO services for about a year. Goal: Improve Traffic When they came to us, they had already had a bad experience with a previous digital marketing company, and they needed help improving traffic to their site in order to gain more leads…. Read More about Medium Sized SEO Business Case Study: 240.38% Increase in Traffic»

Kansas City Digital Summit: Day 2

Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! What a day! The Digital Marketing team’s day started out with four-hour pre-conference classes. Brandy and Jessica  spent some time learning about modern SEO techniques to help our clients rise above the competition. I decided to head in for some quality time learning about email marketing, still the proven winner in the online marketing world in terms of return on investment. The afternoon began the full conference, and a keynote from The Onion founder Scott Dikkers…. Read More about Kansas City Digital Summit: Day 2»

Kansas City Digital Summit: Day 1

Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! Greetings from Kansas City, Missouri! On Tuesday, our Digital Marketing team kicked off their time at the Kansas City Digital Summit with a day-long masterclass in Google Analytics by Thom Craver.   Heeelllllooooo @DigitalSummits Kansas City!!! Come find the Digital Marketing trio from @270net & say HI #DSKC @mmtipsword @BrandyMalnar pic.twitter.com/srgOWXGTGa — Jessica Morales (@JessieEMorales) May 15, 2018 This deep dive into the way Google tracks user data on… Read More about Kansas City Digital Summit: Day 1»

Small Business Marketing: Which Is Better – SEO or PPC?

It’s a question we hear often from clients: Which is better – SEO or PPC? We understand exactly why we get this question. SEO services can seem like a gamble sometimes, and it’s difficult to find an agency you can trust to get you the results you need. And pay-per click campaigns… Those cost money! How do you know which choice is right for your business? We’re here to help by explaining the definitions, the strategies, and the goals of each service. Benefits of Organic SEO Organic SEO is the bare-bones minimum every website should be doing. And, though it is… Read More about Small Business Marketing: Which Is Better – SEO or PPC?»

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