Let’s get to the point: you’ve decided to manually claim your local listings. In this post you’ll find the top 20 listings that all businesses should claim. A few important notes before you get started: Set aside 1-3 hours to claim each listing Have tax documents available Be prepared to be near your business phone – many require phone verification Some of these listings cost money There WILL be a hard upsell for many of these. If you manage to avoid the extras, expect to pay around $500/year for your listings. If you take the upsell, it will be significantly… Read More about Top 20 Listings ALL Businesses Need To Claim»
You’ve just taken the leap into the digital age: You created a Facebook page for your business. Great! By creating your profile, you’re in line to reach the largest adult social media market in America, as an estimated 68 percent of American adults use Facebook, according to Pew Research. The next most used platform, Instagram, gets only 35 percent of the U.S. adult population. Also, an estimated 52 percent of respondents to a survey by Curalate had found a new product via social media within the previous three months. That number increased to 78 percent among 18- to 34-year-olds. Whether you’re a novice… Read More about Small Business Social Media: How to use Your Facebook Page»
You’ve been hard at work getting all sorts of great content ready to publish on your website. Everything is relevant to your audience, you’ve naturally sprinkled keywords throughout the piece, and you have tried to say as much as possible with as few words, structuring your content to make it more readable. As you copy and paste your new page into your content management system, you notice that whatever you’ve titled your page has become the URL. Or, even worse, you see a random string of numbers in the URL. Because you know that Google sees everything on your website, good… Read More about Small Business Tech Tips: Are SEO-Friendly URLs Important?»
Are you a business looking for a new website or a redesign of your existing website? If so, you’re probably asking yourself a few questions right now: Should I DIY my website? What’s the cost difference between DIY and agency-built? Why is there such a price difference between agency and DIY? What are the pros and cons of my options? We’re here to help you answer those questions! Let’s start at the top… Question: Should I DIY my Website? Since we’re an agency that spends a lot of time designing websites, you might think that we’d say “No way!”… Read More about Small Business Websites: Agency built or DIY Website Builder (Squarespace, Wix)?»
The 270net team has been hard at work on our Q2 2018 charity non-profit website for Other Voices Theatre in Frederick, and we’re excited to announce the launch of their fast, user-friendly redesigned site! See the before-and after below: Other Voices Theatre is a not-for-profit community theater that produces four mainstage and two family shows per year, and auditions are open to any interested performer in the tri-state area. They offer touring children’s shows at schools in the Frederick area to bring theater to kids who might otherwise not be exposed to it. We’re honored to give back to… Read More about 270net Launches Redesigned Charity Website for Other Voices Theatre»
Whether we’re helping a client redesign an existing website, or building a new one from the ground up, we get asked this question a lot: What pages do I absolutely NEED to have on my website? This is a great question. Building a website is a pretty involved process, and can take a lot of time for a business owner. From deciding what you want your website to look like to approving concepts and templates, you can feel it’s eating up a lot of your day. So when it comes to the actual content on your website, it can all get… Read More about Small Business Content Marketing: What Pages Do I Need on My Website?»
After carefully going through the nominations made by you, the Frederick community, the 270net team has chosen our winner of a free website: The Birthing Circle! The Birthing Circle works in the Maryland/DC/Virginia communities to improve birth outcomes and build community. They offer peer-to-peer support for moms and families during the ante-partum and birth process, and provide doula services for low-income women during childbirth. “At 270net, we believe that helping our local non-profit organizations builds a stronger, healthier Frederick community. By helping non-profits create smart, great-looking websites, they can attract volunteers and donors to further their missions and assist more people,” said… Read More about And the Small Business Nonprofit Website Winner Is…»
You’ve decided to try doing your business’s digital marketing on your own. Congratulations! You’re putting your hands in one of the best, most effective ways (besides having a great offer and providing killer customer service) to improve your business. The first step to handling your own SEO is to choose your target keywords. We’ve given you a great tutorial on choosing the best keywords for your business here. Go ahead and go read it. We’ll wait. Now that you’ve chosen what keywords and geolocations you’re going to target, you need to make sure those keywords are reflected on your website… Read More about Getting Started with Digital Marketing: Where Do I Add My Keywords?»
Here at 270net Technologies, we love giving back to our communities. Especially close to our hearts is the Frederick, Maryland, community, where our main company headquarters are located. The Frederick community has been great to us in our 17 years in business, and we’re always looking for ways to give back and make the places we live even better. Because we’re a web design, digital marketing, and IT company, we love helping nonprofits in the Frederick area create websites that improve local awareness and visibility, hopefully increasing donations and volunteers. Our team usually builds one website per quarter. We’ve built… Read More about We Need Your Help!»
Unless you were stranded on a desert island all day yesterday, you probably heard that Build-a-Bear, the company that allows kids (and, let’s face it, adults) to stuff and dress their own custom stuffed animals, had a “Pay Your Age Day” promotion. And, by all accounts, it was a “beary” huge flop. Not anticipating the draw of inexpensive bears, cats, and other creatures, Build-a-Bear stores across the U.S., UK, and Canada were overrun by massive crowds, prompting law enforcement (you read that right) at many locations to close lines before stores even opened. I imagine death so much it feels like a… Read More about Small Business Marketing Tips: 5 Lessons ALL Businesses Can Learn from the Build-a-Bear Marketing Fiasco»