Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! What a day! The Digital Marketing team’s day started out with four-hour pre-conference classes. Brandy and Jessica spent some time learning about modern SEO techniques to help our clients rise above the competition. I decided to head in for some quality time learning about email marketing, still the proven winner in the online marketing world in terms of return on investment. The afternoon began the full conference, and a keynote from The Onion founder Scott Dikkers…. Read More about Kansas City Digital Summit: Day 2»
Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! Greetings from Kansas City, Missouri! On Tuesday, our Digital Marketing team kicked off their time at the Kansas City Digital Summit with a day-long masterclass in Google Analytics by Thom Craver. Heeelllllooooo @DigitalSummits Kansas City!!! Come find the Digital Marketing trio from @270net & say HI #DSKC @mmtipsword @BrandyMalnar pic.twitter.com/srgOWXGTGa — Jessica Morales (@JessieEMorales) May 15, 2018 This deep dive into the way Google tracks user data on… Read More about Kansas City Digital Summit: Day 1»
It’s a question we hear often from clients: Which is better – SEO or PPC? We understand exactly why we get this question. SEO services can seem like a gamble sometimes, and it’s difficult to find an agency you can trust to get you the results you need. And pay-per click campaigns… Those cost money! How do you know which choice is right for your business? We’re here to help by explaining the definitions, the strategies, and the goals of each service. Benefits of Organic SEO Organic SEO is the bare-bones minimum every website should be doing. And, though it is… Read More about Which Is Better – Organic SEO or PPC?»
At 270net, we love celebrating wins – big and small – for our clients. This particular win is larger than usual in a short amount of time! We typically tell our clients that it takes around 6 months for their SEO services to “grow legs,” however, we always jump right into projects with a goal of surpassing client expectations. New Client, New Goals Our new marketing client, a small wiring and security company, came to us in December 2017 looking for help with increasing both website traffic and leads. They had a fairly thin but well-structured website (very important for… Read More about Case Study: 212.5% Increase in Traffic in 3 Months with 270net SEO!»
On March 26, 2018, Google announced that they’ve begin migrating sites to their new indexing system, a mobile-first index. While it’s been the buzz in the digital marketing community for a while, and we’ve been on the edge of our seats waiting to see what this shift means for our clients, the reality is that most business owners are unaware of the approaching potential shift in their rankings – and by default, their website traffic. How Does Ranking Work, Anyway? Google has historically ranked websites by using a variety of metrics including content, site speed, structure, and digital footprint (citations,… Read More about Mobile-First Indexing: What’s The Big Deal?»
Your Google My Business listing is among the most important first steps you can make in creating your digital footprint. Claiming and optimizing this listing means your potential customers can find you much more easily than if you relied simply on your website. Google recently added several updates to its Google My Business listings that offer local businesses that take advantage of them the opportunity to stand out from the crowd of competitors. Here are 6 Google My Business updates you need to know: Service Listings Inside your general Google My Business listing, under Information, you now have the option to… Read More about Google My Business: 6 Updates You Need to Know»
Since all our remote team members were in town the last week in March, we decided it was time to set up a 270net night on the town. We started the night at one of Frederick’s newest attractions, Clue IQ. There are three themed escape rooms – Conspiracy, Blitzkrieg, and Excalibur. Guests have one hour to solve the puzzles with clues inside the room. Team 1 tackled the Blitzkrieg room and, thanks to some dumb luck and brute force, made it out in just over 40 minutes. Team 2 took on the Conspiracy room. They made it about 90% of the… Read More about A Night on the Town – The 270net Way!»
We get it. Gurus are great and those case studies showing 1000% increase in traffic in one month are impressive. But sometimes, when the results seem too good to be true, they really are too good to be true. SEO is great for getting your website seen, bringing in more visitors, and boosting your sales. And while partnering with a great SEO agency is a smart business decision, there are just some things that we can’t do. Here are 6 things SEO is not: Though we are really good at our jobs, SEO pros are not wizards. We don’t… Read More about 6 Things SEO Is Not»
Online listings are a hot button topic, and this has been our most read blog post over the last three years! When this blog was first written, local listings were the basis of establishing your digital footprint – and they still are. However, the listing landscape has changed and the big players in the listings world have also changed. So, welcome to 2018! Accurate Information + Positive Reviews = Excellence Google My Business, Yelp, Better Business Bureau, Angie’s List, Bing Local – the web is full of listing and review sites such as these. Your business may already be included… Read More about Correcting Your Business’s Online Listings: Use Yext or Optimize Manually?»
On January 11, Facebook CEO Mark Zuckerberg unveiled his plans for a news feed update as part of his 2018 commitment to “fix” Facebook from criticisms the year prior. Facebook is altering the algorithm for its news feed to prioritize showing posts likely to have meaningful engagement for users, with posts from friends and family ranking near the top of the feed. Since Facebook considers “liking” posts to be a passive engagement metric, the posts that will matter most at the top of your feed will be those that create conversation. While this change may serve to benefit the one-on-one… Read More about Oops, They Did It Again! Facebook’s Feed Update»