270net Blog

What We Read This Week (WWRTW) – December 9, 2017

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. The big news in SEO this week was Google’s announcement that it’s expanding the character limits on its featured snippets (more on that later). Besides that, there was a ton of great new content this week: “3 Powerful Graphic Design Tools…

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How Google’s New Posts Feature Can Help Grow Your Business

Perhaps you’ve seen one of Google’s newest features in its Knowledge Panel: Google Posts. These posts, curated by businesses instead of Google itself, have been pegged by some as competition with other social media channels, such as Facebook. But before you panic and throw all your resources into creating the perfect collection of Google Posts, let’s take a step back and discuss what Google Posts are, how they can impact your business, and how they compare to other social networks. Just what ARE Google Posts? First, “Google Posts” isn’t exactly the feature’s official name. Part of Google My Business, Google…

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What We Read This Week (WWRTW) – December 2, 2017

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. It’s been a busy week around 270net, as we’re all catching up from two days off last week for Thanksgiving while also wrapping up all our end-of-month tasks. And December is already shaping up to be an even busier month! Despite…

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How To Choose the Highest-Converting Keywords for Your Business Website

If you’re new to the game of SEO, pay close attention. It’s no secret that if you want your business website to be found by the right visitors (aka your target buyer persona), it needs to rank high on search engines for select keywords. Keywords are specific phrases used in your web content that search engines can identify and match with online visitors who are searching for those keywords. In other words, keywords make it easy for online users to find your website. Digital marketers use keywords to gain authority (aka real estate) in the Search Engine Result Pages, or…

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What We Read This Week (WWRTW): November 18, 2017

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. There was a TON of great content out there this week. I could’ve easily spent the whole week reading and digesting everything that came my way through various channels. Because we’ve found that there is so much out there each week,…

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Protect Your Customers – And Your Business – With an SSL Certificate

You’ve probably heard of SSL certificates. You’ve certainly interacted with them during your various internet browsing journeys, even if you didn’t realize it. You may have even considered implementing one on your own website. Anecdotally, you have heard that an SSL certificate makes your website “secure.” While that may be true in a sense, providing a simple way to package the idea for the sales team, it’s a bit misleading in what the SSL certificate’s role is in the security of your website. Understanding how an SSL certificate is used, what it protects, and what benefits it provides can help…

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What We Read This Week: November 11, 2017

Happy Saturday, and welcome to the first edition of our new blog weekly feature: What We Read This Week. Each week, we’ll share bits and bobs from around the web that 270netters have been reading this week. I don’t know about you, but the weather around me this week has driven me (regrettably) indoors, snuggled up under cozy blankets with an endless cup of hot coffee next to me. It’s also given me a lot of time to catch up on reading some great informational posts from around the digital marketing realm: “What To Do After You Press Record: A…

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So You Want To Try Social Media Marketing: 7 Tips To Get Started

You’ve been tasked with creating and establishing your business’s or employer’s social media marketing strategy. Facebook, Twitter, and all the other social media platforms are powerful marketing tools that, if utilized properly, can produce big dividends for your business. But before you hit “Post,” here are 7 things you need to know to set yourself up for success in social media marketing: 1) Choose your platforms carefully Many beginning social media managers think success in social media marketing requires blasting all possible platforms right away. But the old adage still holds true: Jack of all trades; master of none. When…

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[INFOGRAPHIC] Which Social Media Platform Is Best For You?

With what seems to be a new, hot social media platform released each week, how can you know what platforms are best for your social media marketing goals? We’ve created this handy infographic to help guide you through the 7 most common social media platforms: Need help navigating the social media world?  Give us a shout out here and we’ll be in touch:

Getting Online Business Reviews: 6 Easy Steps for Greater Online Visibility

The time of building your business by word of mouth has come and gone. Once used mainly for restaurants and hotels, checking online reviews before hiring anyone has now become commonplace. Businesses from nearly all industries – lawyers, home improvement, boutique clothing – can benefit from soliciting and displaying online reviews. Whether you’re an online reviewing novice or you’re looking to increase your business’s reviews, here are 6 things you can do to gain more online reviews: #1 Set up profiles on multiple platforms These days, there are almost as many ways to review a business as there are businesses….

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