270net Blog

6 Things SEO Is Not

We get it. Gurus are great and those case studies showing 1000% increase in traffic in one month are impressive. But sometimes, when the results seem too good to be true, they really are too good to be true. SEO is great for getting your website seen, bringing in more visitors, and boosting your sales. And while partnering with a great SEO agency is a smart business decision, there are just some things that we can’t do. Here are 6 things SEO is not:   Though we are really good at our jobs, SEO pros are not wizards. We don’t…

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Correcting Your Business’s Online Listings: Use Yext or Optimize Manually?

Online listings are a hot button topic, and this has been our most read blog post over the last three years!  When this blog was first written, local listings were the basis of establishing your digital footprint – and they still are. However, the listing landscape has changed and the big players in the listings world have also changed. So, welcome to 2018! Accurate Information + Positive Reviews = Excellence Google My Business, Yelp, Better Business Bureau, Angie’s List, Bing Local – the web is full of listing and review sites such as these. Your business may already be included…

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Oops, They Did It Again! Facebook’s Feed Update

On January 11, Facebook CEO Mark Zuckerberg unveiled his plans for a news feed update as part of his 2018 commitment to “fix” Facebook from criticisms the year prior. Facebook is altering the algorithm for its news feed to prioritize showing posts likely to have meaningful engagement for users, with posts from friends and family ranking near the top of the feed. Since Facebook considers “liking” posts to be a passive engagement metric, the posts that will matter most at the top of your feed will be those that create conversation. While this change may serve to benefit the one-on-one…

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You Need Backup

A friend of mine recently got an absolutely adorable, energetic, playful baby kitten who knocked over an entire glass of water on her laptop, as kittens are want to do. Sadly the laptop could not be resurrected which was enough of a heartbreak, but the real loss was her data. Years’ worth of photos, documents, and papers in progress for her upcoming final exams. The truth is that these types of “unexpected events” should simply be expected. All of the recent natural disasters – storms, flooding, fires – home intrusions, and the inevitable everyday accidents like the kitten incident are…

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What We Read This Week (WWRTW) – January 6, 2018

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. Here we are in a new year, with new goals and a whole month to spend writing “2017” instead of “2018” on everything. We at 270net enjoyed our holiday, and we’re back to work ready to help our clients grow even…

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What We Read This Week (WWRTW) – December 23, 2017

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. There was a lot on content published this week – planning it, creating it, promoting it. And we’re not surprised, since we believe great content is the cornerstone to a high-performing online marketing plan. Check out all the great content advice,…

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Is Your Site Ready for Mobile-First Indexing?

In November 2016, Google announced it was experimenting with indexing sites using mobile versions instead of desktop versions, as the bulk of traffic is moving to mobile devices. Yesterday, Google said it still is working toward mobile-first indexing, and gave web users some tips to make sure their sites are ready for the full roll-out. What is mobile-first indexing? Up until recently, Google and other search engines have been crawling only the desktop versions of websites to determine how a site will be ranked. This has caused problems for mobile searchers on mobile where the desktop site content is vastly…

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What We Read This Week (WWRTW) – December 16, 2017

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. We are nearing the end of the year, and a lot of this week’s news has been looking back at 2017 and looking forward to 2018. Here’s a selection of What We Read This Week: “Image Link Building – Whiteboard Friday”…

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Facial Recognition Software and the Questions It Brings

When Minority Report came out in the early 2000s most of technology that both aided and hindered the protagonist seemed fantastical. Set in the year 2054, the world was one where newspapers updated themselves, billboards responded to the individual walking by and served them specialized advertisements, and retinas were used to unlock doors. Although we have not yet developed Precogs who can stop crimes before they occur, many of the other technological fantasies are becoming realities. The most recent noteworthy leap in this direction is Apple’s recent release of its iPhone X featuring facial recognition software to unlock the device….

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What We Read This Week (WWRTW) – December 9, 2017

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. The big news in SEO this week was Google’s announcement that it’s expanding the character limits on its featured snippets (more on that later). Besides that, there was a ton of great new content this week: “3 Powerful Graphic Design Tools…

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