On March 26, 2018, Google announced that they’ve begin migrating sites to their new indexing system, a mobile-first index. While it’s been the buzz in the digital marketing community for a while, and we’ve been on the edge of our seats waiting to see what this shift means for our clients, the reality is that most business owners are unaware of the approaching potential shift in their rankings – and by default, their website traffic. How Does Ranking Work, Anyway? Google has historically ranked websites by using a variety of metrics including content, site speed, structure, and digital footprint (citations,… Read More about Mobile-First Indexing: What’s The Big Deal?»
Your Google My Business listing is among the most important first steps you can make in creating your digital footprint. Claiming and optimizing this listing means your potential customers can find you much more easily than if you relied simply on your website. Google recently added several updates to its Google My Business listings that offer local businesses that take advantage of them the opportunity to stand out from the crowd of competitors. Here are 6 Google My Business updates you need to know: Service Listings Inside your general Google My Business listing, under Information, you now have the option to… Read More about Google My Business: 6 Updates You Need to Know»
Since all our remote team members were in town the last week in March, we decided it was time to set up a 270net night on the town. We started the night at one of Frederick’s newest attractions, Clue IQ. There are three themed escape rooms – Conspiracy, Blitzkrieg, and Excalibur. Guests have one hour to solve the puzzles with clues inside the room. Team 1 tackled the Blitzkrieg room and, thanks to some dumb luck and brute force, made it out in just over 40 minutes. Team 2 took on the Conspiracy room. They made it about 90% of the… Read More about A Night on the Town – The 270net Way!»
We get it. Gurus are great and those case studies showing 1000% increase in traffic in one month are impressive. But sometimes, when the results seem too good to be true, they really are too good to be true. SEO is great for getting your website seen, bringing in more visitors, and boosting your sales. And while partnering with a great SEO agency is a smart business decision, there are just some things that we can’t do. Here are 6 things SEO is not: Though we are really good at our jobs, SEO pros are not wizards. We don’t… Read More about 6 Things SEO Is Not»
Online listings are a hot button topic, and this has been our most read blog post over the last three years! When this blog was first written, local listings were the basis of establishing your digital footprint – and they still are. However, the listing landscape has changed and the big players in the listings world have also changed. So, welcome to 2018! Accurate Information + Positive Reviews = Excellence Google My Business, Yelp, Better Business Bureau, Angie’s List, Bing Local – the web is full of listing and review sites such as these. Your business may already be included… Read More about Correcting Your Business’s Online Listings: Use Yext or Optimize Manually?»
On January 11, Facebook CEO Mark Zuckerberg unveiled his plans for a news feed update as part of his 2018 commitment to “fix” Facebook from criticisms the year prior. Facebook is altering the algorithm for its news feed to prioritize showing posts likely to have meaningful engagement for users, with posts from friends and family ranking near the top of the feed. Since Facebook considers “liking” posts to be a passive engagement metric, the posts that will matter most at the top of your feed will be those that create conversation. While this change may serve to benefit the one-on-one… Read More about Oops, They Did It Again! Facebook’s Feed Update»
A friend of mine recently got an absolutely adorable, energetic, playful baby kitten who knocked over an entire glass of water on her laptop, as kittens are want to do. Sadly the laptop could not be resurrected which was enough of a heartbreak, but the real loss was her data. Years’ worth of photos, documents, and papers in progress for her upcoming final exams. The truth is that these types of “unexpected events” should simply be expected. All of the recent natural disasters – storms, flooding, fires – home intrusions, and the inevitable everyday accidents like the kitten incident are… Read More about You Need Backup»
About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. Here we are in a new year, with new goals and a whole month to spend writing “2017” instead of “2018” on everything. We at 270net enjoyed our holiday, and we’re back to work ready to help our clients grow even… Read More about What We Read This Week (WWRTW) – January 6, 2018»
About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. There was a lot on content published this week – planning it, creating it, promoting it. And we’re not surprised, since we believe great content is the cornerstone to a high-performing online marketing plan. Check out all the great content advice,… Read More about What We Read This Week (WWRTW) – December 23, 2017»
In November 2016, Google announced it was experimenting with indexing sites using mobile versions instead of desktop versions, as the bulk of traffic is moving to mobile devices. Yesterday, Google said it still is working toward mobile-first indexing, and gave web users some tips to make sure their sites are ready for the full roll-out. What is mobile-first indexing? Up until recently, Google and other search engines have been crawling only the desktop versions of websites to determine how a site will be ranked. This has caused problems for mobile searchers on mobile where the desktop site content is vastly… Read More about Is Your Site Ready for Mobile-First Indexing?»