Archive for the ‘Search Engine Optimization’ Category
You’ve been hard at work getting all sorts of great content ready to publish on your website. Everything is relevant to your audience, you’ve naturally sprinkled keywords throughout the piece, and you have tried to say as much as possible with as few words, structuring your content to make it more readable. As you copy and paste your new page into your content management system, you notice that whatever you’ve titled your page has become the URL. Or, even worse, you see a random string of numbers in the URL. Because you know that Google sees everything on your website, good… Read More about Small Business Tech Tips: Are SEO-Friendly URLs Important?»
Whether we’re helping a client redesign an existing website, or building a new one from the ground up, we get asked this question a lot: What pages do I absolutely NEED to have on my website? This is a great question. Building a website is a pretty involved process, and can take a lot of time for a business owner. From deciding what you want your website to look like to approving concepts and templates, you can feel it’s eating up a lot of your day. So when it comes to the actual content on your website, it can all get… Read More about Small Business Content Marketing: What Pages Do I Need on My Website?»
After carefully going through the nominations made by you, the Frederick community, the 270net team has chosen our winner of a free website: The Birthing Circle! The Birthing Circle works in the Maryland/DC/Virginia communities to improve birth outcomes and build community. They offer peer-to-peer support for moms and families during the ante-partum and birth process, and provide doula services for low-income women during childbirth. “At 270net, we believe that helping our local non-profit organizations builds a stronger, healthier Frederick community. By helping non-profits create smart, great-looking websites, they can attract volunteers and donors to further their missions and assist more people,” said… Read More about And the Small Business Nonprofit Website Winner Is…»
You’ve decided to try doing your business’s digital marketing on your own. Congratulations! You’re putting your hands in one of the best, most effective ways (besides having a great offer and providing killer customer service) to improve your business. The first step to handling your own SEO is to choose your target keywords. We’ve given you a great tutorial on choosing the best keywords for your business here. Go ahead and go read it. We’ll wait. Now that you’ve chosen what keywords and geolocations you’re going to target, you need to make sure those keywords are reflected on your website… Read More about Getting Started with Digital Marketing: Where Do I Add My Keywords?»
A couple months ago, we shared a big win we scored for one of our clients through our ongoing SEO services. We love showing you these results, which we achieve through solid SEO techniques, consistent work, and thorough knowledge of our craft. Today’s case study, a small logistics and warehousing company on the East Coast, has used our SEO services for about a year. Goal: Improve Traffic When they came to us, they had already had a bad experience with a previous digital marketing company, and they needed help improving traffic to their site in order to gain more leads…. Read More about Medium Sized SEO Business Case Study: 240.38% Increase in Traffic»
Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! What a day! The Digital Marketing team’s day started out with four-hour pre-conference classes. Brandy and Jessica spent some time learning about modern SEO techniques to help our clients rise above the competition. I decided to head in for some quality time learning about email marketing, still the proven winner in the online marketing world in terms of return on investment. The afternoon began the full conference, and a keynote from The Onion founder Scott Dikkers…. Read More about Kansas City Digital Summit: Day 2»
Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! Greetings from Kansas City, Missouri! On Tuesday, our Digital Marketing team kicked off their time at the Kansas City Digital Summit with a day-long masterclass in Google Analytics by Thom Craver. Heeelllllooooo @DigitalSummits Kansas City!!! Come find the Digital Marketing trio from @270net & say HI #DSKC @mmtipsword @BrandyMalnar pic.twitter.com/srgOWXGTGa — Jessica Morales (@JessieEMorales) May 15, 2018 This deep dive into the way Google tracks user data on… Read More about Kansas City Digital Summit: Day 1»
It’s a question we hear often from clients: Which is better – SEO or PPC? We understand exactly why we get this question. SEO services can seem like a gamble sometimes, and it’s difficult to find an agency you can trust to get you the results you need. And pay-per click campaigns… Those cost money! How do you know which choice is right for your business? We’re here to help by explaining the definitions, the strategies, and the goals of each service. Benefits of Organic SEO Organic SEO is the bare-bones minimum every website should be doing. And, though it is… Read More about Small Business Marketing: Which Is Better – SEO or PPC?»
At 270net, we love celebrating wins – big and small – for our clients. This particular win is larger than usual in a short amount of time! We typically tell our clients that it takes around 6 months for their SEO services to “grow legs,” however, we always jump right into projects with a goal of surpassing client expectations. New Client, New Goals Our new marketing client, a small wiring and security company, came to us in December 2017 looking for help with increasing both website traffic and leads. They had a fairly thin but well-structured website (very important for… Read More about Small Business SEO Case Study: 212.5% Increase in Traffic in 3 Months»
On March 26, 2018, Google announced that they’ve begin migrating sites to their new indexing system, a mobile-first index. While it’s been the buzz in the digital marketing community for a while, and we’ve been on the edge of our seats waiting to see what this shift means for our clients, the reality is that most business owners are unaware of the approaching potential shift in their rankings – and by default, their website traffic. How Does Ranking Work, Anyway? Google has historically ranked websites by using a variety of metrics including content, site speed, structure, and digital footprint (citations,… Read More about Small Business Marketing: Is Mobile-First Indexing Hurting Your SEO?»