270net Blog

Archive for the ‘Online Reputation Management’ Category

Small Business Marketing Tips: 5 Lessons ALL Businesses Can Learn from the Build-a-Bear Marketing Fiasco

Unless you were stranded on a desert island all day yesterday, you probably heard that Build-a-Bear, the company that allows kids (and, let’s face it, adults) to stuff and dress their own custom stuffed animals, had a “Pay Your Age Day” promotion. And, by all accounts, it was a “beary” huge flop. Not anticipating the draw of inexpensive bears, cats, and other creatures, Build-a-Bear stores across the U.S., UK, and Canada were overrun by massive crowds, prompting law enforcement (you read that right) at many locations to close lines before stores even opened. I imagine death so much it feels like a… Read More about Small Business Marketing Tips: 5 Lessons ALL Businesses Can Learn from the Build-a-Bear Marketing Fiasco»

Correcting Your Business’s Online Listings: Use Yext or Optimize Manually?

Online listings are a hot button topic, and this has been our most read blog post over the last three years (PS: content marketing works)!  When this blog was first written, local listings were the basis of establishing your digital footprint – and they still are. However, the listing landscape has changed and the big players in the listings world have also changed. So, welcome to 2018! What Matters the Most for Local SEO? Google My Business, Yelp, Better Business Bureau, Angie’s List, Bing Local – the web is full of listing and review sites such as these. Your business… Read More about Correcting Your Business’s Online Listings: Use Yext or Optimize Manually?»

Getting Online Business Reviews: 6 Easy Steps for Greater Online Visibility

The time of building your business by word of mouth has come and gone. Once used mainly for restaurants and hotels, checking online reviews before hiring anyone has now become commonplace. Businesses from nearly all industries – lawyers, home improvement, boutique clothing – can benefit from soliciting and displaying online reviews. Whether you’re an online reviewing novice or you’re looking to increase your business’s reviews, here are 6 things you can do to gain more online reviews: #1 Set up profiles on multiple platforms These days, there are almost as many ways to review a business as there are businesses…. Read More about Getting Online Business Reviews: 6 Easy Steps for Greater Online Visibility»

Google Analytics: 270net’s Monthly Website Analytics Report Overview

At the beginning of each month, we provide our clients with an automated website traffic and statistics report generated by the industry leader in website statistics, Google Analytics. This report includes a basic snapshot of what happened on your website the previous month. Below you will find a general description for each section of the report. Depending on your needs, you can also log in to your Google Analytics account directly to look at items in more detail or look at long-term trends. If you do not know how to access your Google Analytics account or have any questions about… Read More about Google Analytics: 270net’s Monthly Website Analytics Report Overview»

Perhaps You’ve Heard of Me?

Hello small business owner.  I’ve been reading about your company online… Businesses now have two reputations; these can be described as the Word on the Street, and the Word on the Internet.  Chances are you keep pretty close tabs on your company’s street reputation, how your partners and those in your business networks perceive you.  But if you aren’t also monitoring and managing your company’s online reputation, be advised of the risk.  It’s an ever increasing reality now that every business has a parallel, virtual reputation.  Customers and competitors are posting opinions about you, so either you are in control… Read More about Perhaps You’ve Heard of Me?»

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