270net Blog

Archive for the ‘Pay-Per-Click’ Category

Kansas City Digital Summit: Day 2

Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! What a day! The Digital Marketing team’s day started out with four-hour pre-conference classes. Brandy and Jessica  spent some time learning about modern SEO techniques to help our clients rise above the competition. I decided to head in for some quality time learning about email marketing, still the proven winner in the online marketing world in terms of return on investment. The afternoon began the full conference, and a keynote from The Onion founder Scott Dikkers…. Read More about Kansas City Digital Summit: Day 2»

Kansas City Digital Summit: Day 1

Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! Greetings from Kansas City, Missouri! On Tuesday, our Digital Marketing team kicked off their time at the Kansas City Digital Summit with a day-long masterclass in Google Analytics by Thom Craver.   Heeelllllooooo @DigitalSummits Kansas City!!! Come find the Digital Marketing trio from @270net & say HI #DSKC @mmtipsword @BrandyMalnar pic.twitter.com/srgOWXGTGa — Jessica Morales (@JessieEMorales) May 15, 2018 This deep dive into the way Google tracks user data on… Read More about Kansas City Digital Summit: Day 1»

Small Business Marketing: Which Is Better – SEO or PPC?

It’s a question we hear often from clients: Which is better – SEO or PPC? We understand exactly why we get this question. SEO services can seem like a gamble sometimes, and it’s difficult to find an agency you can trust to get you the results you need. And pay-per click campaigns… Those cost money! How do you know which choice is right for your business? We’re here to help by explaining the definitions, the strategies, and the goals of each service. Benefits of Organic SEO Organic SEO is the bare-bones minimum every website should be doing. And, though it is… Read More about Small Business Marketing: Which Is Better – SEO or PPC?»

Remarketing aka Retargeting aka Awesome!

How often are you shopping for something online and then start to see it EVERYWHERE for the next week? For example when you are reading articles on a completely different topic, scrolling through your Facebook, or even playing games on your phone, it can feel like you are being followed! Well frankly, you are, but it’s not as sinister as it sounds. For many people I know, this Minority-Report-esque level of customization brings with it feelings of exposure, vulnerability and a general distrust of “Big Brother”. For myself, however, I freaking love it! I think it is everything awesome about… Read More about Remarketing aka Retargeting aka Awesome!»

Google Analytics: 270net’s Monthly Website Analytics Report Overview

At the beginning of each month, we provide our clients with an automated website traffic and statistics report generated by the industry leader in website statistics, Google Analytics. This report includes a basic snapshot of what happened on your website the previous month. Below you will find a general description for each section of the report. Depending on your needs, you can also log in to your Google Analytics account directly to look at items in more detail or look at long-term trends. If you do not know how to access your Google Analytics account or have any questions about… Read More about Google Analytics: 270net’s Monthly Website Analytics Report Overview»

270net is Now a Google Certified Partner!

270net Technologies is proud to announce that we have recently become a Google Certified Partner! This certification serves to bolster and highlight the reputation we have built in Frederick over the last 10+ years as one of the area’s leading digital marketing firms. View our Google Partner Profile here. What is a Google Certified Partner? Simply put, Google Partners are online marketing companies, trusted by Google. While we believe our work speaks for itself and are proud to consider each and every client a reference, we know you might not have time to call all of them! The Google Partner… Read More about 270net is Now a Google Certified Partner!»

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