270net Blog

Archive for the ‘Social Media Campaigns’ Category

Small Business Social Media: How to use Your Facebook Page

You’ve just taken the leap into the digital age: You created a Facebook page for your business. Great! By creating your profile, you’re in line to reach the largest adult social media market in America, as an estimated 68 percent of American adults use Facebook, according to Pew Research. The next most used platform, Instagram, gets only 35 percent of the U.S. adult population. Also, an estimated 52 percent of respondents to a survey by Curalate had found a new product via social media within the previous three months. That number increased to 78 percent among 18- to 34-year-olds. Whether you’re a novice… Read More about Small Business Social Media: How to use Your Facebook Page»

Kansas City Digital Summit: Day 2

Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! What a day! The Digital Marketing team’s day started out with four-hour pre-conference classes. Brandy and Jessica  spent some time learning about modern SEO techniques to help our clients rise above the competition. I decided to head in for some quality time learning about email marketing, still the proven winner in the online marketing world in terms of return on investment. The afternoon began the full conference, and a keynote from The Onion founder Scott Dikkers…. Read More about Kansas City Digital Summit: Day 2»

Oops, They Did It Again! Facebook’s Feed Update

On January 11, Facebook CEO Mark Zuckerberg unveiled his plans for a news feed update as part of his 2018 commitment to “fix” Facebook from criticisms the year prior. Facebook is altering the algorithm for its news feed to prioritize showing posts likely to have meaningful engagement for users, with posts from friends and family ranking near the top of the feed. Since Facebook considers “liking” posts to be a passive engagement metric, the posts that will matter most at the top of your feed will be those that create conversation. While this change may serve to benefit the one-on-one… Read More about Oops, They Did It Again! Facebook’s Feed Update»

What We Read This Week (WWRTW) – January 6, 2018

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. Here we are in a new year, with new goals and a whole month to spend writing “2017” instead of “2018” on everything. We at 270net enjoyed our holiday, and we’re back to work ready to help our clients grow even… Read More about What We Read This Week (WWRTW) – January 6, 2018»

What We Read This Week (WWRTW) – December 23, 2017

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. There was a lot on content published this week – planning it, creating it, promoting it. And we’re not surprised, since we believe great content is the cornerstone to a high-performing online marketing plan. Check out all the great content advice,… Read More about What We Read This Week (WWRTW) – December 23, 2017»

What We Read This Week (WWRTW) – December 16, 2017

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. We are nearing the end of the year, and a lot of this week’s news has been looking back at 2017 and looking forward to 2018. Here’s a selection of What We Read This Week: “Image Link Building – Whiteboard Friday”… Read More about What We Read This Week (WWRTW) – December 16, 2017»

What We Read This Week (WWRTW) – December 9, 2017

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. The big news in SEO this week was Google’s announcement that it’s expanding the character limits on its featured snippets (more on that later). Besides that, there was a ton of great new content this week: “3 Powerful Graphic Design Tools… Read More about What We Read This Week (WWRTW) – December 9, 2017»

What We Read This Week (WWRTW) – December 2, 2017

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. It’s been a busy week around 270net, as we’re all catching up from two days off last week for Thanksgiving while also wrapping up all our end-of-month tasks. And December is already shaping up to be an even busier month! Despite… Read More about What We Read This Week (WWRTW) – December 2, 2017»

What We Read This Week: November 11, 2017

Happy Saturday, and welcome to the first edition of our new blog weekly feature: What We Read This Week. Each week, we’ll share bits and bobs from around the web that 270netters have been reading this week. I don’t know about you, but the weather around me this week has driven me (regrettably) indoors, snuggled up under cozy blankets with an endless cup of hot coffee next to me. It’s also given me a lot of time to catch up on reading some great informational posts from around the digital marketing realm: “What To Do After You Press Record: A… Read More about What We Read This Week: November 11, 2017»

Small Business Social Media Marketing: The Essentials

You’ve been tasked with creating and establishing your business’s or employer’s social media marketing strategy. Facebook, Twitter, and all the other social media platforms are powerful marketing tools that, if utilized properly, can produce big dividends for your business. But before you hit “Post,” here are 7 things you need to know to set yourself up for success in social media marketing: 1) Choose your platforms carefully Many beginning social media managers think success in social media marketing requires blasting all possible platforms right away. But the old adage still holds true: Jack of all trades; master of none. When… Read More about Small Business Social Media Marketing: The Essentials»

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