270net Blog

Archive for the ‘Email Marketing’ Category

Small Business Marketing Tips: 5 Lessons ALL Businesses Can Learn from the Build-a-Bear Marketing Fiasco

Unless you were stranded on a desert island all day yesterday, you probably heard that Build-a-Bear, the company that allows kids (and, let’s face it, adults) to stuff and dress their own custom stuffed animals, had a “Pay Your Age Day” promotion. And, by all accounts, it was a “beary” huge flop. Not anticipating the draw of inexpensive bears, cats, and other creatures, Build-a-Bear stores across the U.S., UK, and Canada were overrun by massive crowds, prompting law enforcement (you read that right) at many locations to close lines before stores even opened. I imagine death so much it feels like a… Read More about Small Business Marketing Tips: 5 Lessons ALL Businesses Can Learn from the Build-a-Bear Marketing Fiasco»

Kansas City Digital Summit: Day 2

Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! What a day! The Digital Marketing team’s day started out with four-hour pre-conference classes. Brandy and Jessica  spent some time learning about modern SEO techniques to help our clients rise above the competition. I decided to head in for some quality time learning about email marketing, still the proven winner in the online marketing world in terms of return on investment. The afternoon began the full conference, and a keynote from The Onion founder Scott Dikkers…. Read More about Kansas City Digital Summit: Day 2»

Kansas City Digital Summit: Day 1

Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! Greetings from Kansas City, Missouri! On Tuesday, our Digital Marketing team kicked off their time at the Kansas City Digital Summit with a day-long masterclass in Google Analytics by Thom Craver.   Heeelllllooooo @DigitalSummits Kansas City!!! Come find the Digital Marketing trio from @270net & say HI #DSKC @mmtipsword @BrandyMalnar pic.twitter.com/srgOWXGTGa — Jessica Morales (@JessieEMorales) May 15, 2018 This deep dive into the way Google tracks user data on… Read More about Kansas City Digital Summit: Day 1»

What We Read This Week (WWRTW): November 18, 2017

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week. There was a TON of great content out there this week. I could’ve easily spent the whole week reading and digesting everything that came my way through various channels. Because we’ve found that there is so much out there each week,… Read More about What We Read This Week (WWRTW): November 18, 2017»

Google Analytics: 270net’s Monthly Website Analytics Report Overview

At the beginning of each month, we provide our clients with an automated website traffic and statistics report generated by the industry leader in website statistics, Google Analytics. This report includes a basic snapshot of what happened on your website the previous month. Below you will find a general description for each section of the report. Depending on your needs, you can also log in to your Google Analytics account directly to look at items in more detail or look at long-term trends. If you do not know how to access your Google Analytics account or have any questions about… Read More about Google Analytics: 270net’s Monthly Website Analytics Report Overview»

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