270net Blog

Kansas City Digital Summit: Day 1

Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow!

Greetings from Kansas City, Missouri!

On Tuesday, our Digital Marketing team kicked off their time at the Kansas City Digital Summit with a day-long masterclass in Google Analytics by Thom Craver.

 

This deep dive into the way Google tracks user data on a website – visits, visitor behavior, demographics – gave even our most seasoned Google Analytics team members some new ideas and things to think about. Google Analytics is the tool we use to report to and set goals for our clients. It’s the bread and butter of all our SEO services.

So if we start talking about measuring KPIs, tracking inbound links, or segmentation – You can thank the Kansas City Digital Summit.

We’ll be back later today with more from the Kansas City Digital Summit!

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