270net Blog

New Website Releases for July

Occasionally we are confronted with the following situation: Client A has a recently redesigned website but it’s not ranking well (or at all) in search engines (see the MTBW project below). 270net-built templates are inherently SEO-friendly. And, the design team works very closely with our digital marketing team to make sure it stays that way. If your website isn’t ranking where you want it to, give us a call – we can probably help you out. Playground Specialists www.playspec.com Want to turn that vacant lot into a great play area for kids? Is your playground equipment old and rickety? You…

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Email Etiquette

Oh yes, you read that right. Email etiquette is a real and very important thing in 2017, which is interesting since emails are so common and often very casual. As a result many of the most important “rules” are the ones most often broken. I have compiled a list of five of the most frequent offenders for your reading pleasure:   DON’T USE ALL CAPS – Typing in all capital letters is perceived as yelling or shouting, so (unless shouting is your goal) avoid the CAPS LOCK key at all costs. On a related note, typing in all small case…

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Password Security 101

It’s amazing the things that can be done online: banking, job applications, connecting with every acquaintance from your entire life… and that’s just the beginning. As incredible as that list is, this is also the list of things anyone could have access to if they simply figure out or find your passwords. The bad news is that well over half of us use the same password for most, if not all, of the websites we use. It is essentially the key to our life. While I do not recommend this, the good news is that there are lots of ways…

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New Website Releases for June

Summer has officially started – school’s out, we’re consistently hitting 90 degrees, humidity is through the roof (thanks, Maryland). We were able to squeak out a few new website redesigns in the month of June. While our design team loves to come up with new and exciting website concepts from scratch, we can also just as easily re-conceive your current look into something more modern and on-brand. Redesigning your website doesn’t always have to mean something brand new – like in the case of our client Royal Greens (read more about their project below). Check out our June launches. I’ll…

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Telemarketers, Robocalls, and Surveys, Oh My

They say that answering a call with an unknown number is like playing Russian Roulette with your productive time, and I couldn’t agree more. Only a couple of decades ago, cell phones were rare and caller ID was rarer. Back then we had to answer the ringing landline and take our chances, or let it go to the answering machine and hope that if it was important they would leave a message. Today, however, more that 50% of U.S. households have switched exclusively to cell phones with built-in caller identification. Along with these advances in technology, however, the telemarketing industry…

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The Wild West Of Internet Privacy

Last month, Congress voted to nullify the Federal Communication Commission’s broadband privacy rules. Most of the news coverage of this historic move, focused on the fact that it essentially made it legal for Internet service providers (ISPs) like Comcast, Verizon and AT&T to gather and sell your individual browsing history to third parties. This includes financial information, health information, what their customers are shopping and searching for, and geographically where they are doing it. Despite the minimal media attention the law received before it was signed, its passage has been met with a very loud, visceral response. Surprisingly, however, the emphatic…

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What Can The Cloud Do For You?

The term “cloud” has been floating around (pun intended) for decades, but has become a part of our regular vernacular just in the last ten years. The concept dates back to the 1960s when clouds were used on flowcharts to symbolize the internet. It was not until 2006, however when the then CEO of Google, Eric Schmidt, is credited with the first public use of the phrase at a search engine conference. Since then, it has become a household term in many ways, but do you really know what it is and what it can do for you? You might…

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Hurry Up and Wait

Studies estimate that the average American spends TWO YEARS of their life waiting in line. Two years doing something boring but productive would be bad enough, but two years waiting in line just seems wrong. If only we could all coordinate our schedules to avoid these pointless wastes of time. Well, as it turns out, we are getting closer to making this a reality! There are some great apps and websites emerging that crowd-source data to predict crowds, wait times and traffic so that you can adjust your own schedule accordingly. Check them out: Avoid Extra Time at the Airport…

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Online Tools For The Online Job Hunt

As most of us have experienced, job hunting (and hiring) have become a whole lot easier and also a whole lot harder since the prevalence on the online application has taken over. On the one hand, you no longer get the opportunity to make that positive first impression when handing in your resume. On the other hand, job hunters can now spend their day in pajamas instead of business clothes browsing and applying for virtually limitless positions. Hunting online offers a much more thorough and broad range of options, and yet at the same time, increases the competition for each…

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“Open the pod bay doors, HAL”: A Look at Artificial Intelligence and Machine Learning

The phrase Artificial Intelligence sometimes gets a bad rap – think murderous robots, coldly logical machines outpacing and out-thinking their creators – but the reality is AI is already all around us and improving our daily lives. If you’ve had Google autocomplete a search query for you, or Netflix suggest your next binge-worthy show, had Siri predict the app you will use when you wake up, or had Spotify make you a perfect playlist, then you’ve already been beneficiary of AI’s helping hand. But recent huge strides in data processing and AI programming mean the world is on the cusp…

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