270net Blog

Small Business Marketing Tips: 5 Lessons ALL Businesses Can Learn from the Build-a-Bear Marketing Fiasco

Unless you were stranded on a desert island all day yesterday, you probably heard that Build-a-Bear, the company that allows kids (and, let’s face it, adults) to stuff and dress their own custom stuffed animals, had a “Pay Your Age Day” promotion. And, by all accounts, it was a “beary” huge flop. Not anticipating the draw of inexpensive bears, cats, and other creatures, Build-a-Bear stores across the U.S., UK, and Canada were overrun by massive crowds, prompting law enforcement (you read that right) at many locations to close lines before stores even opened. I imagine death so much it feels like a… Read More about Small Business Marketing Tips: 5 Lessons ALL Businesses Can Learn from the Build-a-Bear Marketing Fiasco»

Medium Sized SEO Business Case Study: 240.38% Increase in Traffic

A couple months ago, we shared a big win we scored for one of our clients through our ongoing SEO services. We love showing you these results, which we achieve through solid SEO techniques, consistent work, and thorough knowledge of our craft. Today’s case study, a small logistics and warehousing company on the East Coast, has used our SEO services for about a year. Goal: Improve Traffic When they came to us, they had already had a bad experience with a previous digital marketing company, and they needed help improving traffic to their site in order to gain more leads…. Read More about Medium Sized SEO Business Case Study: 240.38% Increase in Traffic»

Kansas City Digital Summit: Day 2

Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! What a day! The Digital Marketing team’s day started out with four-hour pre-conference classes. Brandy and Jessica  spent some time learning about modern SEO techniques to help our clients rise above the competition. I decided to head in for some quality time learning about email marketing, still the proven winner in the online marketing world in terms of return on investment. The afternoon began the full conference, and a keynote from The Onion founder Scott Dikkers…. Read More about Kansas City Digital Summit: Day 2»

Kansas City Digital Summit: Day 1

Note: If our Digital Marketing team is difficult to reach this week, it’s because we’re at the Kansas City Digital Summit learning more tips and tricks to help our clients grow! Greetings from Kansas City, Missouri! On Tuesday, our Digital Marketing team kicked off their time at the Kansas City Digital Summit with a day-long masterclass in Google Analytics by Thom Craver.   Heeelllllooooo @DigitalSummits Kansas City!!! Come find the Digital Marketing trio from @270net & say HI #DSKC @mmtipsword @BrandyMalnar pic.twitter.com/srgOWXGTGa — Jessica Morales (@JessieEMorales) May 15, 2018 This deep dive into the way Google tracks user data on… Read More about Kansas City Digital Summit: Day 1»

Small Business Marketing: Which Is Better – SEO or PPC?

It’s a question we hear often from clients: Which is better – SEO or PPC? We understand exactly why we get this question. SEO services can seem like a gamble sometimes, and it’s difficult to find an agency you can trust to get you the results you need. And pay-per click campaigns… Those cost money! How do you know which choice is right for your business? We’re here to help by explaining the definitions, the strategies, and the goals of each service. Benefits of Organic SEO Organic SEO is the bare-bones minimum every website should be doing. And, though it is… Read More about Small Business Marketing: Which Is Better – SEO or PPC?»

Small Business SEO Case Study: 212.5% Increase in Traffic in 3 Months

At 270net, we love celebrating wins – big and small – for our clients. This particular win is larger than usual in a short amount of time! We typically tell our clients that it takes around 6 months for their SEO services to “grow legs,” however, we always jump right into projects with a goal of surpassing client expectations. New Client, New Goals Our new marketing client, a small wiring and security company, came to us in December 2017 looking for help with increasing both website traffic and leads. They had a fairly thin but well-structured website (very important for… Read More about Small Business SEO Case Study: 212.5% Increase in Traffic in 3 Months»

Small Business Marketing: Is Mobile-First Indexing Hurting Your SEO?

On March 26, 2018, Google announced that they’ve begin migrating sites to their new indexing system, a mobile-first index. While it’s been the buzz in the digital marketing community for a while, and we’ve been on the edge of our seats waiting to see what this shift means for our clients, the reality is that most business owners are unaware of the approaching potential shift in their rankings – and by default, their website traffic. How Does Ranking Work, Anyway? Google has historically ranked websites by using a variety of metrics including content, site speed, structure, and digital footprint (citations,… Read More about Small Business Marketing: Is Mobile-First Indexing Hurting Your SEO?»

Small Business SEO: Optimizing Your Google My Business Page

Your Google My Business listing is among the most important first steps you can make in creating your digital footprint. Claiming and optimizing this listing means your potential customers can find you much more easily than if you relied simply on your website. Google recently added several updates to its Google My Business listings that offer local businesses that take advantage of them the opportunity to stand out from the crowd of competitors. Here are 6 Google My Business updates you need to know:  Service Listings Inside your general Google My Business listing, under Information, you now have the option to… Read More about Small Business SEO: Optimizing Your Google My Business Page»

A Night on the Town – The 270net Way!

Since all our remote team members were in town the last week in March, we decided it was time to set up a 270net night on the town. We started the night at one of Frederick’s newest attractions, Clue IQ. There are three themed escape rooms – Conspiracy, Blitzkrieg, and Excalibur. Guests have one hour to solve the puzzles with clues inside the room. Team 1 tackled the Blitzkrieg room and, thanks to some dumb luck and brute force, made it out in just over 40 minutes. Team 2 took on the Conspiracy room. They made it about 90% of the… Read More about A Night on the Town – The 270net Way!»

Small Business SEO 101: 6 Things SEO Is Not

We get it. Gurus are great and those case studies showing 1000% increase in traffic in one month are impressive. But sometimes, when the results seem too good to be true, they really are too good to be true. SEO is great for getting your website seen, bringing in more visitors, and boosting your sales. And while partnering with a great SEO agency is a smart business decision, there are just some things that we can’t do. Here are 6 things SEO is not: SEO is not Magic. Though we are really good at our jobs, SEO pros are not… Read More about Small Business SEO 101: 6 Things SEO Is Not»

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