270net Blog

Posts Tagged ‘content marketing’

Small Business Tech Tips: Are SEO-Friendly URLs Important?

You’ve been hard at work getting all sorts of great content ready to publish on your website. Everything is relevant to your audience, you’ve naturally sprinkled keywords throughout the piece, and you have tried to say as much as possible with as few words, structuring your content to make it more readable. As you copy and paste your new page into your content management system, you notice that whatever you’ve titled your page has become the URL. Or, even worse, you see a random string of numbers in the URL. Because you know that Google sees everything on your website, good… Read More about Small Business Tech Tips: Are SEO-Friendly URLs Important?»

Small Business Content Marketing: What Pages Do I Need on My Website?

Whether we’re helping a client redesign an existing website, or building a new one from the ground up, we get asked this question a lot: What pages do I absolutely NEED to have on my website? This is a great question. Building a website is a pretty involved process, and can take a lot of time for a business owner. From deciding what you want your website to look like to approving concepts and templates, you can feel it’s eating up a lot of your day. So when it comes to the actual content on your website, it can all get… Read More about Small Business Content Marketing: What Pages Do I Need on My Website?»

Getting Started with Digital Marketing: Where Do I Add My Keywords?

You’ve decided to try doing your business’s digital marketing on your own. Congratulations! You’re putting your hands in one of the best, most effective ways (besides having a great offer and providing killer customer service) to improve your business. The first step to handling your own SEO is to choose your target keywords. We’ve given you a great tutorial on choosing the best keywords for your business here. Go ahead and go read it. We’ll wait. Now that you’ve chosen what keywords and geolocations you’re going to target, you need to make sure those keywords are reflected on your website… Read More about Getting Started with Digital Marketing: Where Do I Add My Keywords?»

Medium Sized SEO Business Case Study: 240.38% Increase in Traffic

A couple months ago, we shared a big win we scored for one of our clients through our ongoing SEO services. We love showing you these results, which we achieve through solid SEO techniques, consistent work, and thorough knowledge of our craft. Today’s case study, a small logistics and warehousing company on the East Coast, has used our SEO services for about a year. Goal: Improve Traffic When they came to us, they had already had a bad experience with a previous digital marketing company, and they needed help improving traffic to their site in order to gain more leads…. Read More about Medium Sized SEO Business Case Study: 240.38% Increase in Traffic»

Small Business SEO Case Study: 212.5% Increase in Traffic in 3 Months

At 270net, we love celebrating wins – big and small – for our clients. This particular win is larger than usual in a short amount of time! We typically tell our clients that it takes around 6 months for their SEO services to “grow legs,” however, we always jump right into projects with a goal of surpassing client expectations. New Client, New Goals Our new marketing client, a small wiring and security company, came to us in December 2017 looking for help with increasing both website traffic and leads. They had a fairly thin but well-structured website (very important for… Read More about Small Business SEO Case Study: 212.5% Increase in Traffic in 3 Months»

So You Want to Start a Blog?

Have you noticed the growing trend of mommy bloggers, video game bloggers, foodies and others quitting their day jobs to blog full time? Sounds awesome, right? The thing to remember is that every one of the professional bloggers out there sat down and wrote a first post at some point. Most of them had no idea they would actually “make it big”, they just had a passion for a topic and some original ideas. Whether you have goals of eventually being a professional blogger, a business owner trying to attract attention, or you want to share your thoughts on a… Read More about So You Want to Start a Blog?»

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