270net Blog

Posts Tagged ‘social media marketing’

Small Business Social Media: How to use Your Facebook Page

You’ve just taken the leap into the digital age: You created a Facebook page for your business. Great! By creating your profile, you’re in line to reach the largest adult social media market in America, as an estimated 68 percent of American adults use Facebook, according to Pew Research. The next most used platform, Instagram, gets only 35 percent of the U.S. adult population. Also, an estimated 52 percent of respondents to a survey by Curalate had found a new product via social media within the previous three months. That number increased to 78 percent among 18- to 34-year-olds. Whether you’re a novice… Read More about Small Business Social Media: How to use Your Facebook Page»

Oops, They Did It Again! Facebook’s Feed Update

On January 11, Facebook CEO Mark Zuckerberg unveiled his plans for a news feed update as part of his 2018 commitment to “fix” Facebook from criticisms the year prior. Facebook is altering the algorithm for its news feed to prioritize showing posts likely to have meaningful engagement for users, with posts from friends and family ranking near the top of the feed. Since Facebook considers “liking” posts to be a passive engagement metric, the posts that will matter most at the top of your feed will be those that create conversation. While this change may serve to benefit the one-on-one… Read More about Oops, They Did It Again! Facebook’s Feed Update»

Local Companies Doing Social Media RIGHT

Have you checked to see if your barber is on Instagram? Have you followed your trash company on Facebook? If not I am about to open your eyes to a whole new world of fun, entertainment, and helpful information. There are not many places in the USA where “Market Streets” can still compete with big box stores and 2-day shipping, but Frederick small businesses are world class – including their use of new media! Here are a few of my favorites just to start you down the rabbit hole. Side Note: if you represent a small business, you get the… Read More about Local Companies Doing Social Media RIGHT»

How Much is a Retweet Worth?

Social media marketing is not free—not if time is money. Whether an organization pays an in-house staff member or hires an outside Internet marketing firm, it pays for its social media marketing efforts.  A lot of businesses have chosen, at least for now, to handle the social reigns themselves. Regardless of whose time and money is spent, the big question is: can a business measure its return on this investment? With the increase in tech-savvy teens, social media tools like Facebook, Twitter, and LinkedIn are increasingly becoming a significant part of a corporations’ (or small businesses’) marketing strategies. While most… Read More about How Much is a Retweet Worth?»

How I Know It’s Worth It

Measuring the Impact of Your Social Media Marketing Social media marketing isn’t free – not if time is money.  You can pay a staff member to lead your efforts or hire an Internet marketing firm.  A lot of us choose, at least for now, to handle the social reigns ourselves.  Regardless of whose time and money is spent, the big question is how do you measure return on this investment? Here’s a guideline for assessing the ROI question: Define your goals.  You can’t measure what you can’t define. Understand that the currency of social media is ACTION.  Social media is… Read More about How I Know It’s Worth It»

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