270net Blog

Posts Tagged ‘Search Engine Optimization’

Small Business Tech Tips: Are SEO-Friendly URLs Important?

You’ve been hard at work getting all sorts of great content ready to publish on your website. Everything is relevant to your audience, you’ve naturally sprinkled keywords throughout the piece, and you have tried to say as much as possible with as few words, structuring your content to make it more readable. As you copy and paste your new page into your content management system, you notice that whatever you’ve titled your page has become the URL. Or, even worse, you see a random string of numbers in the URL. Because you know that Google sees everything on your website, good… Read More about Small Business Tech Tips: Are SEO-Friendly URLs Important?»

Small Business SEO 101: 6 Things SEO Is Not

We get it. Gurus are great and those case studies showing 1000% increase in traffic in one month are impressive. But sometimes, when the results seem too good to be true, they really are too good to be true. SEO is great for getting your website seen, bringing in more visitors, and boosting your sales. And while partnering with a great SEO agency is a smart business decision, there are just some things that we can’t do. Here are 6 things SEO is not: SEO is not Magic. Though we are really good at our jobs, SEO pros are not… Read More about Small Business SEO 101: 6 Things SEO Is Not»

What is Local SEO?

Local SEO, or Search Engine Optimization, is the process of ranking in the search results of major search engines, based on geo-modified keywords. It is becoming a common practice today for digital marketers, as it has been found that a majority of people are making searches that are specific to their location. This practice can be very effective for local businesses looking to target customers in their area. For example, here at 270net Technologies, some local keywords we want to rank for include “Internet Marketing in Frederick, MD” or “Website Design in Maryland”. The local modification of these keywords makes… Read More about What is Local SEO?»

How to Help Google Find Your Website

If you manage a website, perhaps your business site or a personal blog, there are some actions you can take to help Google better find and rank the site.  This process is called Search Engine Optimization, or “SEO”, and is an effective means of driving prequalified traffic to your website.  Here are some top tips. #1 Pick the Right Keywords Start SEO by selecting the right keywords.  A keyword describes what you offer and where you offer it.   Pick short, multiple-word phrases that include a topic and location.  Ask yourself: “What phrases are my potential visitors using when they search… Read More about How to Help Google Find Your Website»