Content Marketing

Professional Content Creation & Content Curation in Frederick, MD

Content creation and curation are all about about the information you display on your website.  Searching for information on Google can sometimes feel like taking the proverbial “drink of water from a fire hose”.  You usually land on a few worthless sources before landing on a site you feel is trustworthy.  There is so much info and noise out there, good and bad, that finding a single go-to source on a specific topic (such as your area of expertise) is a huge help.  We are all looking for trustworthy content. How do you become one of those go-to sources? 

Google knows about the noise problem in its search results.  Within the last two years, the search giant has been gradually modifying its ranking algorithm to give more visibility to websites that provide a steady stream of fresh, quality content.  Making Google happy is always a good idea.  But never lose sight of your true audience, your customers, followers, and fans.  When they receive the best quality information out there, they will come back to your website again and again. The digital marketers here at 270net will help you become that source. Whether through content creation or content curation, we will help you ask the right questions,  create a method for sharing, build or embed a blog in your existing website and much more. Our expertise is quality content and we can help you show off your expertise!

What is Content Creation (Or Content Marketing)?

Content creation, just like the name suggests, is authoring fresh quality content for your website. Whether is is blogging or just refreshing the content on the pages of your website, the idea is to relay some of your knowledge and expertise in your subject matter through text, photos and/or videos. Think about how much you really have to say. How ofter do you write out long-detailed emails  answering customer questions? Talk on the phone about the ins and outs of your particular industry? Maybe it’s as simply as telling the story about how your business came to be and what void your product or service is filling. The practice of content creation is essentially making pointed effort to collect those thoughts, emails, conversations, and stories and making them available online. 

Content Creation Works Because

  • Search engines favor unique fresh content, so content creation helps your website rank better for organic searches within in your topic
  • You know you already have the knowledge – relaying it online helps your target audience see your true expertise

What is Content Curation?

Content Curation is the selective display of other authors’ content on your website.  You become a strainer that removes the noise and collects the valuable content for your audience.  Think about a curator at a museum or library.  Curators don’t paint the paintings or write the books.  That would be silly.  Their job is to use their deep knowledge and expertise on the topic to identify the very best materials, and organize them for the benefit of their visitors (clients).

Here’s the genius of content curation for business owners.  With over 15 years of working with small business owners in Frederick, we have learned this: most owners are passionate about their products and services, but don’t always have an intrinsic desire to write blogs and create YouTube videos.  Instead of contributing your own uninspired content to the “noise”, a better path may be to collect and share quality content that already exists, and to add your own opinions to this content.  It is important to give credit to the original author or artist (a crediting sentence and link will usually do) and there is a world of “free” information just waiting to be used.  Most authors love to have more readers, viewers and watchers enjoying their work; we don’t mind you sharing our content as long as we get due credit. Content curation saves you time and resources, and bolsters the value of your website. 

Content Curation Works Because

  • Provides value to your audience by sifting the vast quantities of information on the web into useable manageable quantities and mediums.
  • Quality content curation can help demonstrate your expertise, by lending credibility of the masses and of other experts.
  • Content curation can help your website be more attractive to search engines by providing large quantities of valuable content without having with write it, film it or take the photos yourself.