New Website Launch: Ascoli Low-Acid Pasta Sauce

Here at 270net, we work with small and medium sized businesses to help build their brand through digital marketing. We’d like to introduce our newest client, Ascoli, and the new website we designed and launched for them!

Ascoli creates low-acid pasta sauce that is perfect for people who have acid reflux, GERD, and sensitive stomachs. They have multiple flavors available including classic marinara, tomato basil, and (my personal favorite) roasted garlic. 

Keep reading to learn a little more about our process of creating this website for our newest client.

Step 1: Getting To Know Our Client

Whenever we take on a new client, we start with the basics by getting to know them, their unique products, and their long term goals. For businesses that already have a website, we would typically conduct an audit. However, Ascoli didn’t have one, so we got to do the exciting work of starting from scratch.

One thing we learned about Ascoli is that they are the world’s first TRUE low-acid pasta sauce. This is a great angle from the marketing perspective. While their competitors say their products are low acid, Ascoli has the research and data to actually back up their claims. 

The website needed to provide reliable e-commerce functionality, so people can buy their products directly from the website. Ascoli is also available in grocery stores, and they are looking to build more deals with distributors. This information defined our target audiences.

Our client also shared their long term goals to diversify their products by offering pizza sauce, salsa, and soup. We are looking forward to helping them expand the website for these products in the future.

Step 2: Website Design & Launch

Armed with this information, we got to the design phase. We chose a clean and bold layout that is easy to read and navigate. Green, red, and tan backgrounds and alternating colored buttons create a visually engaging layout. These colors also offer a consistent brand aesthetic, one that reminds the viewer of fresh ingredients and colorful, delicious foods. I get hungry just looking at the homepage!

Next, we included a personalized story behind the product, which captures the journey behind how they developed their product, as well as where the brand name originates:

“The name Ascoli comes from my mother’s maiden name, which traces back to the Italian town of Ascoli Piceno, a place known for its rich culinary traditions—making it the perfect inspiration for a sauce rooted in family, tradition, and great flavor.“

The FAQ section is another strategic choice. This does more than provide helpful information to potential customers. It also works well with AI crawlers, which scan the website for structured answers to user questions. Working with these modern trends enhances search visibility and drives organic traffic.

Step 3: Keyword Research & Content Strategy

The next step in the process is completing keyword research and developing content strategy. For this stage, we consider what phrases potential customers may be searching. What problems are they having? What solutions do they need? How does Ascoli help them?

This research determines what content we need on the website. For example, we made sure to include plenty of scientifically-backed informational content. These pages describe how Ascoli can help those with sensitive stomachs and what makes Asocli different from their competitors. 

This is also helpful from an SEO perspective because it captures commonly searched questions and keywords from our target audience. For example, someone with acid reflux might be Googling a low acid diet, and from there, they find low acid pasta sauce, and voila, they’ve landed on Ascoli.

Moving forward, we are excited to continue working with this client to build their e-commerce potential and boost their search engine performance with original, people-driven content.

Website Design & SEO For Small Businesses

At 270net, we are passionate about helping locally owned small businesses with our website design services and SEO packages. Are you ready to boost your business with a reliable, friendly, and professional digital marketing team? Contact us in order to receive a free quote!