Pay-Per-Click (PPC)

Results-Based AdWords & Bing Ads Management

What is Pay-Per-Click Advertising?

Pay-Per-Click advertising is literally paying search engines (such as Google and Bing) for clicks to your website. Search engines let you buy ads on their search engine result pages pages (SERPs) and numerous other websites they have agreement with across the web. The ads link right to your website and you only pay when someone clicks on your ads. One of the things that makes PPC great is that you have control over your budget and your keywords.

Where are these ads located? They’re usually the first results you see after performing a Google search. See below:


  1. The leads come – today. You won’t have to wait for it to start working. Once we flip the switch to “on”, you start collecting leads! We’re huge fans of businesses combining both short term (PPC) and long term (SEO) digital marketing strategies.
  2. Measurable results. While you’re certainly able to measure SEO results with attribution and analytics, you’ll be able to more quickly and immediately measure your clicks and conversions in AdWords and understand where they came from. Want to run a quick A/B test to see what ads or landing pages perform well?  Done. No waiting.
  3. You control the delivery. Do your ads perform better on mobile? Are your customers the type that research for a while on their desktop before buying? Do they typically buy on weekends? You can adjust for all of these factors to find your ideal buyers while saving money.
  4. Advertise only to the Buyers YOU want. If you’ve got a specific product and you know that your potential customers will search for it – you can be #1 on Google for that search term immediately. No waiting.

IS PPC For EveryonE?

Not necessarily. If you’re in a very competitive industry with high cost-per-click, it might not offer you a return on your investment – especially if your ad account isn’t structured in a very specific way to weed out the non-applicable clicks. The AdWords system is an auction system, so you’ll have to out-bid your competitors to gain that first position.

SOME EXAMPLE COSTS PER ACTION (lead form, call, etc):

Health and Medical – $126.29

Industrial Services – $77.52

B2B – $63.57

Lawyer – $135.17

These might seem high to you, but when you consider the lifetime value of 1 lead, your investment offers a significant return.

 Why Choose a 270net to Manage Your Pay-Per-Click Campaign?

Google Partner Specializing in Google AdWords Search Ads

As a Google Partner specializing in Search Ads, 270net’s digital marketers are Google AdWords Certified. We understand, and work daily in AdWords and offer continual improvements in conversion rates and click-through rates for our clients. Whether it means using a new bidding strategy, or building a new landing page, we’ll work together with you to meet your PPC goals.

Whether your budget is $1,000 a month or $15,000 a month, you’ll receive the same personal service and strategy-based success. We provide in depth monthly reports to benchmark your progress, and we actually answer the phone when you call.

From the mouth of Google itself, “You know your business—Google Partners know the web.” Let our certified experts manage your online marketing so you can focus on running your business.