Professional Google AdWords & Bing Ads Campaign Management in Frederick, Maryland
What is Pay-Per-Click Advertising?
Pay-Per-Click advertising is literally paying search engines (such as Google and Bing) for clicks to your website. Search engines let you buy ads on their search engine result pages pages (SERPs) and numerous other websites they have agreement with across the web. The ads link right to your website and you only pay when someone clicks on your ads. Furthermore, you set the amount you are willing to pay for each click, so you have control over your budget. Just keep in mind that if your competitors are running PPC ads too, and their ads will appear above yours if they outbid you for the click. This is how search engines make money.
The digital marketing team at 270net in Frederick, Maryland has extensive experience managing professional pay-per-click marketing campaigns. Regardless of the size of your business or budget, we can help you develop a pay-per-click strategy that fits. We specialize in 3 different kinds of pay-per-click ads: the traditional text ads on the search engine results pages (SERPs), display network ads, and shopping ads.
What are the Benefits of Pay Per Click Advertising?
Fast – Can be extremely effective as a quick advertising solution. As opposed to SEO, which takes time to build your authority and climb the ranks, with PPC you can be showing up on the first page of Google in just a few hours!
Limitless Audience Size – If your product or service is not limited to your own specific geographical location, pay-per-click can help you reach a nationwide or even worldwide audience!
Target Specific Demographics – In addition to targeting people in specific geographic locations, you can customize your campaigns to show ads to people in specific demographics sets, behavior patterns, specific hours, etc.
Budget Friendly – How much a click costs can vary from a few pennies to several dollars, depending on how much your competition is willing to pay. You can determine how much you want to spend per day, as well as set a maximum cost-per-click for any one keyword or ad.
Why Choose a Google Partner to Manage Your Pay-Per-Click Campaign
As a Google Partner specializing in Search Ads, 270net’s digital marketers are Google AdWords Certified. This distinction is earned by passing a series of Google-administered exams every 12 months, using industry best practices to manage campaigns, and participating in training sessions and product updates by Google.
As one of just a few digital marketers in Maryland to be certified, we are proud to offer our expertise and our services to the local businesses here in Frederick, Maryland and the surrounding areas. In addition to all of the benefits and advantages listed above, you will receive the quality service that has become a 270net distinctive. Our personal Internet marketers will get to know you one-on-one and help you determine the best marketing strategy to reach your target audience. Whether your budget is $100 a month or $5,000 a month, we will work with you to achieve the most bang for your buck. We provide in depth monthly reports to benchmark your progress, and we actually answer the phone when you call!
From the mouth of Google itself, “You know your business—Google Partners know the web. Let a certified expert manage your online marketing so you can focus on running your business.” We couldn’t have said it better ourselves!