270net Blog

Why Our Web Design Services Include Ongoing Care And Maintenance

As the years pass, technology becomes more and more integrated with our lives. What used to be “set-it-and-forget-it” has become a regular task. In the past, we never updated our cell phones, didn’t have to do much to our computers, and even our televisions had a single on-and-off button. That lack of complexity is a dinosaur of yesteryear and, while we love our always-connected lives, there’s a trade-off: the challenges of keeping on top of things.

Today, websites require maintenance if we want them to continue working properly.

Ten, even five years ago, websites behaved as brochures and didn’t have the capabilities – and complexities – they have today. There was rarely a situation where a plugin updated and stopped your contact forms from working. But not in 2018; it’s one of our clients’ most common technical issues. Websites can be, well, …. cranky.

This isn’t the only concern. Today, high-performing websites rank higher. As the months and years pass, we see sharp, fast websites stealing the market share of the clunky outdated site. Ten years ago you could add on SEO services to take that share back, but today, we won’t take on an SEO client if they don’t have their website in tip-top shape because it matters so much.

One thing all business owners know today: Your website should always be live, ready for customers, and presenting your business at its finest.

Websites Are Not a “Set and Forget”

If you don’t have monthly maintenance performed on your business website, you may be missing leads – and losing money. Studies have shown that when visitors go to a website and find things wrong with it, they don’t stick around. Our experience shows that most website owners don’t test their forms monthly, check for broken links monthly, and don’t watch for 404 errors – all things that can can lose you Google rankings and potential customers.

The Benefits of Ongoing Website Care

We carefully crafted our website design packages to include ongoing website care because we know that the following items create the most pain points for our clients:

  • Website load time problems
  • Website downtime issues
  • Plugin updates and conflicts
  • Contact form complications

With an ongoing website care package, all of these updates and checks are done regularly by professionals – and nothing is missed.

Should You DIY Your Website Maintenance?

We encourage our clients to update, maintain, and technically care for their websites if they have an in-house IT team or technical skills. However, we’ve spent countless hours over the years fixing things that have broken due to automatic updates, user-led updates, and server/domain issues. At the end of the day, maintaining your site yourself could cost you more than you think.

How? If you update from your WordPress admin, you won’t have a record of what was done. If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, and more). We’ve seen all of this happen, and we’ve witnessed clients losing tens of thousands of dollars in business (this isn’t an exaggeration!) before they realized what was happening. Inexperience and neglect can damage the look and functionality of your website and lead to lack of engagement, lack of website traffic, and users that head towards your competitors’ websites – because they work properly.

We include it!

You won’t have to pay a penny for our care plans when you redesign your website with 270net. We believe that it’s so important to every small business owner that we build these services into our packages – and still keep our prices extremely affordable.

We did a survey of our closest competitors and found that monthly prices for this exact same service cost between $199 and $299 a month. At 270net, it’s included.

Every Engage Custom Website includes:

  • Custom, mobile-friendly design
  • WordPress CMS
  • Team phone calls at kickoff, wireframe, & concept phases
  • Unique style & typography guide
  • Unlimited content updates – NO HOURLY FEES, EVER
  • WordPress training & How-To docs
  • Ongoing speed monitoring & improvements
  • Ongoing tech upgrades
  • Premier hosting & 25 email inboxes
  • Nightly website backups
  • SSL security certificate
  • Google Analytics traffic reports
  • In-house IT management – we answer the phone!

All for $275 a month!  Ready to get started? Tell us more about your project today!

Contact us today to get started!

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Posted in Website & Email Hosting, Website Design
Brandy Malnar
Director of Digital Marketing
Brandy is the Director of Digital Marketing for 270net. She's all about strategy and implementing the next big idea that generates traffic and sales for her clients. Brandy has over a decade of experience in sales and marketing and has been with 270net since 2014.

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