Build Relationships. Propel Engagement.
You’ve got a great website, and you understand the value of on-site optimization and your Google My Business page. Visitors are coming to your website and calling for your services, and now you want to take things to the next level. Building quality relationships with your clientele can take your business from a stream of one-off transactions to a solid base of repeat customers.
Fostering and maintaining connections with your customers takes time – Time you could spend running your business. You could enlist a hip employee or that younger nephew to run your social media, but are you sure the true persona of your business will come through? You have tons of great ideas for blog posts (After all, who knows your business better than you?) that would be helpful and interesting to your audience, but who has time to sit down and write them?
The Integrated Digital team at 270net is full of professional copywriters, artists, and social media masters who know how to attract and retain an audience, allowing you to build meaningful relationships with your customers. We are experts at turning out great copy and well-designed websites that will resonate, helping you become a thought leader in your chosen market.
How We Do It:
First, we talk to you – often and in-depth. We get to know you, your business, and your customers. We learn what you like about your current web presence, and what you don’t. We find out who your ideal customers are, what they like, where they hang out. We’re also more than happy to come visit you and see just how you do business. This helps us get to know you better, which helps our team do better work for you.
We then move into the planning phase. At this stage, we take a look at your competitors and any blogs, websites, social media accounts, magazines, and forums for your particular industry. We get a feel for what sorts of posts people read, and what’s missing in your market. Using this research, we create a strategic plan for your website content, blog posting, and social media presence. At every step of the way, we get your input, so you always have control over what is being posted to your website and social media accounts.
Next, we get to work. This is where the real magic happens. Our Digital Marketing team sits down at our keyboards, cranking out quality, engaging content that interests and excites your readers. We monitor your social media profiles, helping you connect with potential and current customers to ensure the best possible experience for everyone.
Each month, we monitor, evaluate, and adjust as necessary. Sometimes, even our greatest, most well-thought-out plans just don’t seem to work. When we see something’s not working – A blog post doesn’t gain traction, your competitors have all switched up the keywords they’re targeting, your industry uses new hashtags – we aren’t afraid to pivot and do something different. Your success is always our goal, and we won’t rest until you’re satisfied with the progress your business is making.