Responsive Web Design:
In recent years, responsive design has been a hot topic in the field of web design and is well on its way to becoming an industry standard. So, what is responsive design? Basically, it means the design of your website will adapt or “respond” to the size of the screen you are viewing it on.
This means that you will no longer need to have separate mobile, tablet, and PC versions of your website. Your website design will adjust to virtually any device and it will display beautifully and legibly without the need to zoom.
So how does it work? Essentially, a responsive website design will detect the size of the display that it is being accessed from and adjust the layout accordingly. Elements of the website design will resize, change shape, and move themselves based on the width of the browser screen. Responsive designs also tend to incorporate percentage based layouts to allow for maximum compatibility.
SEO Advantages of Responsive Design
With the use of smartphones and tablets increasing exponentially every year, responsive design will soon become the industry standard. The advantages of this web design will make it a necessary step for every business owner to take.
- Usability – Regardless of device or desktop screen size, users will have an optimized experience when accessing your responsively designed website. This is good for SEO because Google and Bing want to send visitors to websites that have a great user experience. If you don’t have a responsive design, users visiting your website on a mobile device or tablet may return to the search results to find a site that is more easy to use.
- Mobile Searches – Google favors mobile-optimized websites when presenting results for searches made on a mobile device, especially when these mobile searches are for local services.
- Only One URL – Responsive design allows you to have one URL, instead of two separate websites for desktop and mobile. This means you can focus all of your SEO efforts on only one website. Your backlinks, and corresponding page rank, won’t be split between two websites.
Make Your Website Responsive
Transitioning your website to a responsive design will require additional time and effort, but with the way the industry is moving and the obvious advantages, it will put you ahead of your competitors!