Search Engine Optimization
Definition: Search Engine Optimization (SEO) - verb: The process of managing website content in a way that improves the site's rankings on search engines such as Google, Yahoo and Bing.
If your website doesn't rank as high as it should, let us help you. You've invested in your site, it should be seen. We are very good at this. We've been around since the infancy of the Internet, we have hundreds of website clients, we have helped sites move from invisibility to top placement.
SEO Case Study
270net was hired by Electronic Contract Assemblers (ECA) to optimize their site for 10 vital keyword phrases. The site was performing poorly in September for these phrases as you can see in the rankings below. Four of the phrases did not even return the site within the top 300 results on Google. The only first-page-result was for essentially the name of the company. They needed help.
As the ranking results show, over time we were able to reposition the site on the 1st page of Google results for all keywords, achieving number 1 overall results for 80% of all keywords. This is success.
How Search Engines Rank Your Website
Search engines will rank a website's relevance for various search terms and this ranking determines why one site appears above another. But what makes a site more relevant? It depends on the unique algorithm used by each search engine. This is why your site will rank differently on Yahoo than Google for the same search phrase.
The specifics of each search engine's algorithm is a closely guarded secret. However, SEO experts have been highly successful at deducing much of their workings. We know that there are many factors of your site that can be altered to directly improve your search result rankings. Meta data, for example, is part of the HTML code in the header of all your web pages. Meta data can pass important information to search engines regarding the purpose and content of your site via keywords, page descriptions and page titles. Backlinks are another important ranking factor. A backlink is a link to your site from another site. In general, the more backlinks your site can attract, the more important your site is deemed by search engines, and therefore they will bump your site up in the rankings.
By far the most important factor for your site is the text content. Search engines can read text and categorize your site based on what they read. For example, if the phrase "ice cream cone" appears 18 times on your home page, and the phrase "graphic design" appears twice, search engines will rank your site much higher for searches that contain the phrase "ice cream cone" than they will for "graphic design" searches. Remember that search engines cannot read images, so it's always wise to use text in place of images when possible. Images and photos make a site attractive to humans, so you should certainly include images on your website. Alt text can be assigned to images to give search engines a hint as to the topic of the image.
Request a free search engine optimization consultation from our SEO consultants.