Glossary of Terms

4Key SEO:

4Key SEO is 270net’s no-contract search engine optimization service that provides a boost to your website on Google and Bing

 

Blog:

A blog is a web log or online journal

 

Blogging:

Blogging is the act of regularly posting content on a blog

 

CMS:

See Content Management System

 

Content Management System:

A Content Management System (CMS) is a user friendly system that allows website owners and administrators to edit text and images, upload files, insert links, add new pages and generally manage the content on their website

 

Content Marketing:

Content Marketing is the creation and distribution of valuable, relevant, and consistent content in order to attract a clearly defined audience

 

Conversion:

A conversion is when a site visitor responds to your call-to-action

 

Digital Marketing:

Digital marketing is the use of electronic devices such as personal computers, smartphones, tablets, and game consoles to market to potential customers

 

Email Hosting:

An Internet hosting service that runs e-mail servers

 

Enable:

Enable is 270net’s website design package that is perfect for small businesses

 

Encompass:

270net’s package which combines four essential elements of a website into one service package that comes with a single monthly payment that never fluctuates

 

Graphic Design:

Visual communication by a skillful combination of text and pictures in advertisements, magazines, books, etc.

 

JumpStart:

JumpStart is 270net’s hands-on setup, training, and Q/A session for business professionals who want to do their own Internet marketing

 

Mobile Website:

A mobile website is a website that is formatted and designed to be displayed on mobile phones

 

Online Reputation Management:

The measurement and tracking of mentions of a brand, products or other associated identifiers throughout the Internet, allowing for quick response to positive or negative publicity

 

ORM:

See Online Reputation Management

 

Pay-Per-Click (PPC) Marketing:

Pay-Per-Click Marketing is an Internet advertising model used to direct traffic to websites, where advertisers pay a publisher whenever an ad is clicked

 

PPC:

See Pay-Per-Click Marketing

 

Responsive Design:

A responsive design is a website design that is aimed at providing an optimal viewing experience, with minimal resizing, panning, and scrolling across a wide range of devices, like a desktop, tablet, and smartphone

 

Search Engine Optimization:

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a Web site by ensuring that the site remains high on the list of results returned by a search engine

 

Search Engine Results Page:

A Search Engine Results Page (SERP) lists webpages in order of their relevance to the query entered. The webpage listed at the top of the results page has been selected by the search engine as the most likely to provide the content the user is seeking

 

SEO:

See Search Engine Optimization

 

SERP:

See Search Engine Results Page

 

SMM:

See Social Media Marketing

 

Social Media:

Tools that allow the sharing of information and creation of communities through online networks of people

 

Social Media Marketing:

The attempt to use social media to persuade consumers that one’s company, products and/or services are worthwhile

 

Value Internet Marketing:

270net’s marketing product that boosts your website’s positive exposure. VIM includes: search engine optimization, social media marketing, and
online reputation management

 

VIM:

See Value Internet Marketing

 

WAAP:

See Website-as-a-Product

 

WAAS:

See Website-as-a-service

 

Website-As-A-Product:

Typically a website project is paid for in two or three lump-sums. The website design firm works with you only for the duration of the project; once the site has been built and launched online their involvement is done.

 

Website-As-A-Service:

A website service is a bit like a phone service where you pay a flat monthly fee in return for a range of services. The website design firm is closely involved with you during the design of the site, and stays involved after it is launched providing content and web design updates, search engine optimization, internet marketing and support.

 

Web Design:

See Website Design

 

Website Design:

The process of designing and presenting text, image and multimedia content so that it can be viewed over the web

 

Website Hosting:

A service provided by a company who owns the server where your website pages are stored

 

Website Redesign:

The process of revamping your website to keep it fresh, up-to-date, and user-friendly

 

WordPress:

WordPress is a free and open source blogging tool and Content Management System (CMS) based on PHP and MySQL, which runs on a web hosting service

For more information call us today at 301.663.6000 or

request a free quote on your website redesign!