Glossary of Terms

4Key SEO:

4Key SEO is 270net’s no-contract search engine optimization service that provides a boost to your website on Google and Bing



A blog is a web log or online journal



Blogging is the act of regularly posting content on a blog



See Content Management System


Content Management System:

A Content Management System (CMS) is a user friendly system that allows website owners and administrators to edit text and images, upload files, insert links, add new pages and generally manage the content on their website


Content Marketing:

Content Marketing is the creation and distribution of valuable, relevant, and consistent content in order to attract a clearly defined audience



A conversion is when a site visitor responds to your call-to-action


Digital Marketing:

Digital marketing is the use of electronic devices such as personal computers, smartphones, tablets, and game consoles to market to potential customers


Email Hosting:

An Internet hosting service that runs e-mail servers



Enable is 270net’s website design package that is perfect for small businesses



270net’s package which combines four essential elements of a website into one service package that comes with a single monthly payment that never fluctuates


Graphic Design:

Visual communication by a skillful combination of text and pictures in advertisements, magazines, books, etc.



JumpStart is 270net’s hands-on setup, training, and Q/A session for business professionals who want to do their own Internet marketing


Mobile Website:

A mobile website is a website that is formatted and designed to be displayed on mobile phones


Online Reputation Management:

The measurement and tracking of mentions of a brand, products or other associated identifiers throughout the Internet, allowing for quick response to positive or negative publicity



See Online Reputation Management


Pay-Per-Click (PPC) Marketing:

Pay-Per-Click Marketing is an Internet advertising model used to direct traffic to websites, where advertisers pay a publisher whenever an ad is clicked



See Pay-Per-Click Marketing


Responsive Design:

A responsive design is a website design that is aimed at providing an optimal viewing experience, with minimal resizing, panning, and scrolling across a wide range of devices, like a desktop, tablet, and smartphone


Search Engine Optimization:

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a Web site by ensuring that the site remains high on the list of results returned by a search engine


Search Engine Results Page:

A Search Engine Results Page (SERP) lists webpages in order of their relevance to the query entered. The webpage listed at the top of the results page has been selected by the search engine as the most likely to provide the content the user is seeking



See Search Engine Optimization



See Search Engine Results Page



See Social Media Marketing


Social Media:

Tools that allow the sharing of information and creation of communities through online networks of people


Social Media Marketing:

The attempt to use social media to persuade consumers that one’s company, products and/or services are worthwhile


Value Internet Marketing:

270net’s marketing product that boosts your website’s positive exposure. VIM includes: search engine optimization, social media marketing, and
online reputation management



See Value Internet Marketing



See Website-as-a-Product



See Website-as-a-service



Typically a website project is paid for in two or three lump-sums. The website design firm works with you only for the duration of the project; once the site has been built and launched online their involvement is done.



A website service is a bit like a phone service where you pay a flat monthly fee in return for a range of services. The website design firm is closely involved with you during the design of the site, and stays involved after it is launched providing content and web design updates, search engine optimization, internet marketing and support.


Web Design:

See Website Design


Website Design:

The process of designing and presenting text, image and multimedia content so that it can be viewed over the web


Website Hosting:

A service provided by a company who owns the server where your website pages are stored


Website Redesign:

The process of revamping your website to keep it fresh, up-to-date, and user-friendly



WordPress is a free and open source blogging tool and Content Management System (CMS) based on PHP and MySQL, which runs on a web hosting service

For more information call us today at 301.663.6000 or

request a free quote on your website redesign!