Online Reputation Management for Businesses

Your Frederick, Maryland Reputation Management Experts

Businesses now have two reputations; these can be described as the Word on the Street, and the Word on the Web.  Chances are you keep pretty close tabs on your company’s street reputation. This is how your partners and those in your business networks perceive you. But if you aren’t also monitoring and managing your company’s online reputation, be advised of the risk. Customers and competitors are posting opinions about you, so either you are in control of your online reputation, or someone else is.

A quick Google search for your company name, your services, your own name and the name of prominent employees will begin to reveal what the Internet thinks about your company. Is it positive? Negative? Nonexistent? Follow these three steps to take charge of your online reputation management.

Step One – Know What’s Being Said

First you’ll want to do some listening.  Fortunately, Google has made this easy.  Set up a free Google Alerts report. Go to www.google.com/alerts and enter in the terms you want to be alerted about. Every time Google encounters that terms as they index website, posts or discussion online, you will receive an email alert. Terms like the ones you just searched are the best place to start.

Step Two – Claim Online Listings & Review Pages

You’ve probably noticed your website isn’t the only site posting information about your company.  In fact, there are a ton of free listing and review sites that let you “claim” them and update the content.  Note that these pages exist without your having created them, so stake your claim to them ASAP! The most popular sites include:

  1. Google+ Local
  2. Yelp
  3. Angie’s List
  4. Trip Advisor
  5. Bing Maps
  6. Yahoo! Local
  7. Yellow Pages
  8. Insider Pages
  9. Hotfrog
  10. Manta

Step Three – Be Proactive

It’s your business so what you post online carries the most weight.  Take advantage of this and join the online conversation.  Maybe this means setting up a blog or running social media campaigns.  Post honest, helpful info about your business.  Ask for online feedback and testimonials.  And respond when someone posts a question or leaves an online review.  Even a ‘Thank you’ goes a long way.

Pretty soon, a customer will say to you, “I read about you guys online and I had to check you out!”

Take Control of You Company’s Online Reputation

When it comes to online reputation management, there is a right way and a wrong way to go about it. 270net does it the right way. We help you discover what has already been said about your company, work together to appropriately respond to each and every review, and then develop strategies to garner more positive feedback.  We will also keep you informed of every mention and review of you across the web as they are posted. Recent studies show roughly 70% of consumers looking for reputable local businesses consult online reviews as a part of the selection process. Isn’t it worth your while to cultivate a positive online reputation?  Just think: if you are not defining your business online, someone else is. 

FAQs Regarding 270net Professional Online Reputation Management

Question: Do you contact our customers for their reviews as a third party survey?

Answer: As part of our service we do reach out to your past customers for reviews, and we help you put into place practices and campaigns that help your business better collect these reviews moving forward.

Question: Can you post the reviews we have already secured? We do have signed releases from all of the customers giving us permission to use them. But when we posted them they were removed.

Except for posting collected reviews onto your own website and blog as testimonials, we do not post your customer reviews on review sites such as Yelp or InsiderPages. Reviews you post for your customers on these websites will be removed because they are not from the source. This scrubbing is a quality control put into place and enforced by the review sites to prevent companies from stuffing their listing with positive reviews. In short, good reviews have to be earned, and we assist our online reputation management clients with making it as simple as possible for their customers to post legit reviews on review sites, and we put practices in place to help you collect those reviews moving forward.